Manager - Marketing and Sales Support

Description

Position Summary

This position is responsible for the leadership and management of the marketing and sales support team for the rental service division in Indiana and Michigan. The incumbent in this position will coach, direct, lead and mentor their team in all marketing efforts and support of the outside sales team for the Rental service division.

Position Duties/Responsibilities

Primary Responsibilities:

- Manages Rouse Analytics information used to determine rental rates and benchmark rates provided to our customers by the outside sales staff. Compile and distribute sales rep performance against market rates and identify areas for improvement.

- Manages and maintains all rental services information, sales representatives and managers for Indiana and Michigan in the CRM - from development and testing to administration, training and support along with promotional campaigns

- Analyze and manage all sales data for Rental Services Managers in Indiana and Michigan in addition to sales teams in both states

- Analyze market penetration for new store opportunities and assist with return-on-investment analysis, helping to prioritize new store growth plans.

- Manages and negotiates agreements on all advertising, novelties, telecommunication, public relations, partnerships and sponsorships for Indiana and Michigan

- Manages Rental Services website and social media content - updates, creates content, email marketing campaigns and promotions

- Manages and works all trade shows - logistics, booth design, lead retrieval, etc.

- Leads and negotiates large customer events in Indiana and Michigan (i.e. Duke Training Day)

- Manages multiple GL accounts

- Manages the Caterpillar Allied Vendor program and associated marketing funds

- Develop and manage annual reporting for CAT that determines MacAllister Rentals dealership rating

- Design and produce Rental Services stationary and novelty items such as envelopes, business cards, decals, etc.

- Ensure compliance with established corporate standards

- Manages Dodge Data, Dodge Pipeline and Rentalytics, distributing targeted market opportunity information to the sales teams

- Manages the customer mobile app and portal - from development and testing to administration and customer support, ensuring we are meeting defined service levels

- Owns data quality for rental services, ensuring we are adhering to corporate guidelines for cleanliness and maintenance.

- Brand ambassador for Rental Services - handles all branding and marketing, including facility branding

- Development and maintenance of the Rental Services Sales and Service blogs used to effectively communicate and house information pertinent to these roles

- Manages all training and meetings for sales staff (inside and outside)

- Manage and oversee accounts associated with the National Accounts Program

- Manage, coach and train Rental Sales and Marketing support teams

- Negotiate large branded purchases from all vendors

- Manage and coordinate company events, open houses and promotions for Rental Services

Position Requirements

Required:

- Bachelor's Degree in business related field (Graphic Design, Marketing, Business Administration, etc.) or equivalent years of experience.

- 7 years or more of experience in marketing or sales

Preferred:

- 10 years or more of experience in graphic design, marketing or sales

Knowledge, Skills, And Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

- Strong multitasking abilities, detail-oriented and self-motivated

- Professional demeanor with both internal and external contacts including personal appearance and friendly, courteous treatment of peers, and people at all levels inside and outside the organization

- Solid computer skills including Adobe CC (Illustrator, InDesign, Photoshop) , Microsoft Office (Outlook, Word, Excel, and PowerPoint), and the ability to learn CAT/MacAllister/Michigan Cat systems

- Strong working knowledge of printing, publishing and/or graphics art procedures

- Ability to build and maintain effective customer and professional relationships through strong interpersonal skills with emphasis on relationship-building and consistent demonstration of solid professional judgment

- Ability to work in a fast-paced environment

- Excellent communication skills, including verbal, written and listening skills

Other Requirements of Position

- Employee may act independently for assignments, but supervision is readily available for unfamiliar situations or problems.

- Major responsibilities typically require a modest amount of creativity and latitude. Employee typically operates under general instructions with some established procedures and policies

- Frequently communicates with management, coworkers, and vendors

- Maintains equipment and supplies to avoid waste, damage to areas and equipment, and to prevent accidents

The duties and responsibilities described here are not a comprehensive list, and the scope of the job may change as necessitated by business demands.

All MacAllister Machinery companies are an Equal Employment Opportunity Employer, including Disabled and Veteran applicants.