Marketing Manager

Business Unit and Position Summary:

Crane ChemPharma & Energy is a division within the Process Flow Technologies Business Segment of Crane Co, a US multi-national company which specializes in highly engineered products in specialty markets. Crane ChemPharma & Energy designs, manufactures, markets, and distributes a range of fluid handling equipment under multiple brand names for a wide range of applications in diverse markets including, but not limited, to the Chemical, Pharmaceutical, Cryogenics and Energy.

Position Summary:

This position has great visibility to Senior Leadership at Crane CPE and is an excellent platform for a successful candidate to position themselves for growth to Senior leadership positions. Potential future career paths include business line management, M&A or commercial leadership roles.

- Reporting to the Director for Business Development & Marketing for Crane ChemPharma & Energy, this role is responsible for leading Business Development (M&A) projects and supporting Strategic planning to inform the organic and inorganic growth strategy for the business.

- For Business development the key deliverable is to conduct space assessments to determine attractiveness / extendibility, lead research and analysis for identification, screening, assessment of targets and support due diligence and integration of M&A targets.

- For Strategy the key deliverable is to partner with VP/GMs and business teams to help develop business cases and go-to-market strategies from concept to commercialization using strategy frameworks and tools as a part of structured Strategy development process.

Principal Duties:

Business Development – M&A

- Conduct space assessments to identify attractive and extendible spaces for M&A

- Identify and screen potential acquisition targets, support target identification activities and help manage input to the corporate acquisition radar.

- Develop detailed profiles for acquisition targets and make recommendations for targets to pursue.

- Support valuation modelling, financial analysis, and business case development for acquisition targets to inform attractiveness and extendibility.

- Lead due diligence and integration activities for acquisition targets.

- Lead research, analysis, and business case development for divestitures.

Strategic Planning

- Conduct the research and analysis required to support the annual 3-year Strategic plan.

- Partner with Business VP/ GMs to define growth strategies for new markets / products using standard strategy frameworks.

- Support business teams to assess market sizing, competitive landscape, value chain analysis, economic value assessment, voice of customer, customer segmentation, commercialization plans and industrialization plans for strategic growth initiatives.

- Support the development of Marketing best practices to develop effective value propositions and sales tools that are practical to use and aligned to segmentation and region-specific requirements; ensure full alignment with the Sales organization.

- Proactively interact cross functionally with Sales, Marketing Communications, IT, Finance, and other functions to communicate routinely on key strategies, growth initiatives, and tools.

ESSENTIAL QUALIFICATIONS / EXPERIENCE

- Bachelor's degree in Engineering field or similar

- MBA highly preferred. Preferred concentrations Strategy, Finance, Marketing.

- At least 3 years’ experience in a strategy consulting, business development, M&A or corporate strategy preferably in Industrial Equipment, Chemical, Pharmaceutical or Energy industry post MBA.

- Strong “Story telling skills”, ability to succinctly communicate insights, learnings to inform business decisions.

- Strong executive presence, interpersonal skills and communication skills to effectively build key relationships and be successful in a matrix organization.

- Proficiency in MS Office, with advanced knowledge of Power Point and Excel is required.

- Proficiency in data analysis tools including but not limited to excel, Power BI, R, SQL databases.

- Highly organized and detail oriented

- Excellent presentation skills verbal and written.

- Excellent analytical skills

- High energy level combined with a passion for the business.

- Strong sense of urgency to drive business activities and team members to achieve goals.

- Results oriented; must have high performance standards for self and team.

- Impeccable values of honesty and integrity

#CPE

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This description has been designed to indicate the general nature and level of work being performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Crane Company. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, gender, sexual orientation, general identity, national origin, disability or veteran status.