Marketing Manager

Marketing Manager

OnSite Energy Location: Bozeman, Montana

Job Type: Full-Time | Salaried (DOE) | Benefits Included

About OnSite Energy

OnSite Energy is a growing solar energy company dedicated to delivering high-quality, customer-focused renewable energy services. We’re looking for a strategic and hands-on Marketing Manager to elevate our brand, generate qualified leads, and support sustainable long-term growth in a dynamic and evolving energy landscape.

The Role

The Marketing Manager will own and execute OnSite Energy’s end-to-end marketing strategy. Reporting directly to company leadership and working closely with the sales team, this role is responsible for driving brand recognition, lead generation, and customer engagement across both residential and commercial markets.

This is an ideal role for a creative, data-driven marketer who enjoys balancing strategy with execution and is comfortable working across digital, traditional, and community-based marketing channels.

Key Responsibilities

Marketing Strategy & Brand Leadership

- Develop and execute a results-driven, multi-channel marketing strategy aligned with company values and brand identity

- Define and prioritize target market segments and customer personas

- Establish positioning, messaging, and value propositions across channels

- Guide creative direction for all advertising and public-facing communications

- Translate customer, market, and competitive insights into effective outreach strategies

- Develop clear, customer-centric messaging that navigates a changing solar policy and regulatory environment

Campaign Execution & Operations

- Own and manage the company’s marketing budget

- Plan and execute integrated campaigns across the full customer journey

- Implement digital marketing initiatives, including:

- Social media marketing

- SEO/SEM

- Email and referral marketing

- Paid digital advertising

- Website optimization

- Execute traditional marketing efforts such as:

- Print and outdoor advertising

- Direct mail

- Radio advertising

- Community events and sponsorships

- Create and manage marketing collateral including brochures, flyers, signage, and sales materials

- Represent OnSite Energy at regional events, trade shows, and community engagements (including Bozeman and Missoula areas)

- Design and implement marketing automation to support lead nurturing and sales performance

- Develop, manage, and continuously improve website content, structure, and user experience

Analytics & Performance Measurement

- Track and analyze campaign performance, customer insights, and market trends

- Develop KPI dashboards and recurring reports across marketing platforms

- Use data and insights to optimize campaigns, improve conversion rates, and inform go-to-market strategies

Qualifications

- Proven experience in marketing management or a similar role

- Strong understanding of digital and traditional marketing channels

- Experience with marketing analytics, reporting, and KPI-driven decision making

- Ability to manage multiple projects independently and collaboratively

- Excellent communication, presentation, and organizational skills

- Experience in energy, construction, or technical industries is a plus (but not required)

Compensation & Benefits

- Full-time, salaried position

- Competitive salary based on experience

- Benefits package included

How to Apply

Interested candidates should submit a resume and brief cover letter highlighting relevant experience and skills.