Marketing Manager

Being bilingual in English/Mandarin is a required skill for the position.

Position Summary:

Generally responsible for business development to improve organizational market position and achieve financial growth. Works with Leaders to define short and long-term organizational strategic goals, build key customer relationships, identify business opportunities, negotiate, and close deals and maintains extensive knowledge of current market conditions. This work will be performed under general supervision.

Key Responsibilities:

Primary responsibilities will include but not be limited to:

· Developing the Brand and marketing strategy for new and existing services and products including campaigns, events, digital marketing etc.

· Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.

· Undertake continuous analysis of competitive environment and consumer trends by researching and building relationships with new clients.

· Work closely with management team to develop proposals that speak to the client’s needs, concerns, and objectives.

· Working closely with the company’s team; enabling them to meet their engineering and commercial objectives by providing them with appropriate tools, materials, and presentations.

· Set up meetings between client decision makers and COOEC Leaders.

· Leading proposal efforts. Participate in pricing the solution/service needed by client.

· Manage social media presence and direct programs to improve social media reputation and recognition.

· Developing and delivering marketing and communications strategies for the organization.

· Prospect for new clients by networking, cold calling, and other means of generating interest from potential clients.

· Cold call as appropriate within market to ensure a robust pipeline of opportunities.

· Identify potential clients, and the decision makers within client organization.

· Handle objections by clarifying, emphasizing agreements, and working through differences to a positive conclusion.

· Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.

Qualifications:

· Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.

· At least 5 years of relevant work experience in marketing and business development, ideally in a managerial role.

· Proven experience in marketing and business development, ideally in a managerial role.

· Strong understanding of market dynamics and requirements.

· Excellent written and verbal communication skills in English and Mandarin.

Job Type: Full-time

Work Location: In person