Marketing Communications Manager

About ASTERRA

ASTERRA is the world leader in satellite-based infrastructure intelligence. We use L-band Synthetic Aperture Radar (SAR) data and proprietary algorithms to detect underground soil moisture and leaks, empowering water utilities, government agencies, and infrastructure sectors (roads, rails, dams, levees) to make data-driven decisions.

ASTERRA is entering a new phase of growth and focus. To support our global expansion and strengthen our market presence, we are seeking a Marketing Communications (MarCom) Manager

to join our team. This role is critical to shaping how ASTERRA tells its story- clearly, consistently, and with impact.

About the Job

As the

Marketing Communications (MarCom) Manager

, you will own ASTERRA’s external and internal messaging across channels. You will translate complex Earth Observation and SAR-based technology into clear, compelling narratives that resonate with customers, partners, and industry stakeholders.

You will work cross-functionally with Product, Marketing, Sales, and Leadership to ensure consistent positioning, strong brand voice, and high-quality content that supports growth, demand generation, and brand awareness.

Key Responsibilities

1. Brand Management

- Own and maintain ASTERRA’s brand voice, messaging framework, and narrative across all marketing and communications assets including maintaining and updating ASTERRA’s brand guidelines

- Lead the visual brand identify of ASTERRA, managing external design agency.

- Ensure consistency across web, presentations, sales materials, PR, and partner communications.

2. Content Development

- Plan, create, and manage high-quality content including website copy, blog posts, case studies, whitepapers, social media, press releases, and customer-facing materials.

- Support product launches, campaigns, and field initiatives with clear, compelling messaging and content.

- Collaborate with Demand Generation to support campaigns that drive awareness and engagement.

3. Corporate Communications

- Lead PR, media relations, website strategy and management, and thought leadership initiatives in collaboration with external agencies. Manage executive and corporate communications, including announcements, speaking engagements, and internal updates.

- Monitor industry trends and competitive messaging to keep ASTERRA’s positioning sharp and differentiated.

4. Demand Generation & Events Support

- Plan and execute conferences, trade shows, and corporate events, including booth logistics, registrations, vendors/show services, travel and accommodation coordination, promotional items, and collateral.

- Support pre- and post-event campaigns, ensuring lead capture and delivery to the appropriate nurture flows.

- Assist in the execution of email campaigns and webinars in coordination with the Demand Generation team.

Objectives & Key Results (OKRs)

- Message Clarity & Consistency: Alignment of messaging across channels and teams.

- Content Performance: Engagement and usage of marketing and sales content.

- Brand Visibility: Growth in brand awareness, PR coverage, and thought leadership presence.

- Launch Support: Effectiveness of communications supporting product and feature launches.

Key Performance Indicators (KPIs)

Revenue (Funnel & Pipeline)

- Soft Customer Acquisition Cost & Return On Investment

- Funnel Conversions with Lead Temperature Management to MQL

- Pipe Conversion from MQL to SQL to Opportunities to Win/Loss

- Marketing-Sourced Revenue

Demand Generation & Lead Management

- RAW Lead Volume, MQL Volume

- Cost Per Lead, Cost Per Opportunity

Customer KPIs

- Customer Lifetime Value

- Churn Rate, Customer Retention Rate, Net Revenue Retention Rate

Brand KPIs

- # of Impressions per brand campaigns & ads

- The reach of any given brand's efforts

- Social Media Metrics & Adoption

- Responsiveness to content

- Propagation of content

What You’ll Need

- 5+ years of experience in Marketing Communications, Content Marketing, or Brand Marketing roles, preferably in B2B/B2G SaaS, infrastructure, or technology companies.

- Proven ability to translate complex technical topics into clear, compelling narratives.

- Excellent writing, editing, and storytelling skills in English.

- Experience working cross-functionally with Product, Sales, and Leadership teams.

- Strong project management skills with the ability to manage multiple priorities.

- Graphic design capabilities, including creating presentations and collateral and/or experience managing an external designer.

- Experience managing multiple external contractors to achieve marketing goals.

- Marketing automation and CRM proficiency.

Advantages

- Experience in geospatial, infrastructure, climate, government, or Earth Observation domains.

- Experience supporting global or partner-led go-to-market strategies.

- Background working with PR agencies or media outlets.

- Event management skills.

Why Join Us?

- Shape the voice of a company using advanced technology to protect critical infrastructure and natural resources.

- Work in a customer-centric, high-performance scaling organization with a strong culture of ownership and collaboration.

- Be part of a growing global company with real-world impact.

- Collaborate with a diverse, innovative, and mission-driven team.

- Enjoy competitive compensation, comprehensive benefits, and opportunities for professional growth.