Marketing Manager, National Campaigns

Enercare Inc. is one of Canada’s largest home and commercial services companies servicing over one million customers across Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Quebec and New Brunswick. Enercare is the Experts at Home, operating under several brands including Enercare, HydroSolution, and Pioneer Plumbing & Heating.

A proudly Canadian-owned company, we are the Experts at what we do and deeply care about our customers. We value a diverse, collaborative culture, and take pride in our commitment to health and safety, and knowing our work serves and supports our communities every day. No matter your role, we invest in making sure you have opportunities to grow, learn, and become the Expert you want to be.

If you are ready to become one of our Experts, we would love to hear from you.

Role: Marketing Manager, National Campaigns

Reports to: Senior Marketing Manager, National Acquisition

Location: Markham, ON (Hybrid – 4 days in office)

Travel: Occasional within Canada

Employment Type: Full-Time

Compensation: $74,817 - $118,211

Please note that the compensation range listed includes base salary and potential incentive pay. Incentives such as bonuses are not guaranteed and depend on individual performance and company results. Actual compensation within the range will be determined based on skills, experience, and qualifications.

Role Summary

We are looking for a strategic and results-driven Marketing Manager, National Campaigns to lead the planning, execution, and optimization of integrated marketing campaigns across Canada. This role will drive acquisition and brand growth for our home services portfolio—heating, cooling, water heaters, water purification, and the innovation pipeline —by delivering high-performing campaigns that balance short-term lead generation with long-term brand equity.

You will own national campaign orchestration, performance optimization, and support regional and local adaptation, collaborating with cross-functional teams, regional leaders, and agency partners to ensure flawless execution and measurable business impact.

Core Competencies

- Strategic Campaign Leadership: Ability to translate business objectives into integrated campaign strategies across digital and traditional channels.

- Analytical Mindset: Skilled in distilling the relevant marketing KPIs linked to business performance, analyzing results and applying insights to optimize campaigns.

- Cross-Functional Collaboration: Experience helping to align Sales, Marketing, and regional leadership towards common goals.

- Agency & Vendor Management: Experience managing creative and media partners to deliver on time and on budget.

- Digital Expertise: Solid understanding of Performance marketing with a focus on paid media (search, display, social) with lead nurture experience a bonus

- Project Management: Strong organizational skills to manage multiple campaigns, budgets, and timelines simultaneously.

- Brand Stewardship: Ensures consistent brand voice while adapting messaging for regional nuances, working within Brand guidelines

Key Responsibilities

1. Strategy & Planning

- Develop annual and seasonal campaign plans, including leverage of weather events and ensuring effective offer positioning approach.

- Support the Canada regional expansion playbook, to adapt best practices in our established markets and identify unique regional opportunities to drive growth.

- Working with Digital marketing and Analytics team, set campaign performance goals that align with business objectives.

2. Campaign Development & Execution

- Own end-to-end campaign orchestration: briefing, offer positioning, media planning, creative production, QA, and deployment (with support from Sr Manager of course)

- Manage integrated media plans across digital (paid search, display, social), direct mail, and broadcast (radio, TV, OOH).

- Maintain campaign trackers for budgets, pacing, and performance reporting working closely with the digital marketing team.

3. Collaboration & Enablement

- Partner with Sales, Product, and regional GMs to align offers, messaging, and timing.

- Coordinate with Digital and SEO teams to optimize customer journey and content ideas

- Support ongoing Sales toolkits for Call Centre and Field teams to support training programs and maximize campaign understanding to maximize customer engagement & experience

4. Measurement & Optimization

- Contribute to campaign goal setting and performance monitoring against CPL/CPA

- Propose test-and-learn experiments on channels, creative, and offers; to consistently improve the performance of campaigns with findings.

- Deliver both cross-functional and executive-level campaign activity updates and performance reports with actionable insights.

Qualifications

- 5+ years in marketing, with a strong focus on performance and digital channels.

- Proven experience managing integrated campaigns and agency partners.

- Strong analytical skills with the ability to interpret data and optimize campaigns.

- Familiarity with SEO, paid media, and CRM-driven marketing (a bonus)

- Experience in customer journey mapping and UX optimization is an asset.

- Highly organized, self-directed, and comfortable in a fast-paced environment.

Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercare’s recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations. All accommodations will take into account the applicant’s accessibility needs due to disability and are available upon request.

Our company leverages artificial intelligence (AI) tools as part of the candidate screening process to help review applications efficiently and fairly. These tools may assist in evaluating qualifications against job requirements. All decisions regarding hiring are ultimately made by our recruitment team. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.