Marketing Lead Coordinator

WHO WE ARE…

We are MAKRs – Our common goal, our passion, is to create global communities connected through play and social experiences. The MAKR Group is comprised of three brands: Waterplay, a global splash pad provider; Parkworks, a Western Canadian park space supplier; and Wekid Mfg., Canada’s most playfully professional steel manufacturing team.

With tens of thousands of play and park space installations worldwide, we’ve helped millions of people of all ages and abilities access fun, inviting, and “go-backable” recreation spaces. What makes us jump out of bed every morning is knowing we’re integral to creating these meaningful places, and we need people like you to help us build them!

WHO YOU ARE…

You’re the kind of creative who sees possibilities everywhere and has the communication skills (and confidence) to bring them to life. Words, visuals, digital platforms, email campaigns… you get how they all work together, and you love putting them to work in fresh, unexpected ways.

Detail-obsessed and deadline-driven, you juggle multiple projects like it’s no big deal. Organization is your superpower, collaboration is your happy place, and building great relationships is second nature.

You inject fun into all aspects of your work and invite others to do the same. We’re a different kind of company, and we’re looking for a different kind of individual to join our team!

WHAT YOU’LL DO…

As MAKR’s Marketing Lead Coordinator, you’ll help bring our brand and campaigns to life through creative, data-driven, multichannel marketing. Reporting to the Marketing Manager, you’ll play a key role in lead generation, promotion, and brand awareness efforts across our family of brands.

You’re someone who can turn strategy into action—planning, executing, measuring, and refining campaigns to drive meaningful results. You’re comfortable diving into metrics, crafting standout content, coordinating assets, and keeping complex initiatives organized and on track.

Your responsibilities will include:

- Set goals, test, analyze, and report on campaign performance, adapting tactics as needed to optimize success

- Set up and maintain tracking systems for campaign activities

- Mine opportunities for MAKR brands through bid services and the RFP process

- Design, write, and edit engaging copy for various lead generation campaigns, ensuring a consistent, playful, irreverent, provocative, and energetic voice and positioning

- Design customer journey experiences that support campaign success

- Monitor performance of lead campaigns

- Qualify leads through the BANT process with a goal of moving MQL to SQL

- Support the RFP team and share data analysis to understand trends and new opportunities for all brands in the MAKR group of companies.

- Research, evaluate, and implement new opportunities to campaign strategy as it relates to the success of corporate goals and marketing initiatives

- Additional marketing duties as it pertain to ongoing corporate strategy and marketing initiatives

OTHER INFORMATION:

This is a full-time, on-site position based in Kelowna, BC (805 Crowley Ave, Kelowna, BC V1Y 7G6), working 8 hours a day, Monday to Friday.

WHAT YOU BRING:

- 3+ years marketing experience

- In-depth experience in multichannel marketing campaigning

- Experience using marketing automation tool and trigger campaigns

- Experience with CMS; HTML an asset

- High proficiency in Microsoft Office and Adobe Creative Cloud products

- Experience in B2B marketing and working with a dealer network an asset

- Post-secondary diploma or degree with marketing marketing-related focus

WORK PERKS:

We thrive when our MAKRs thrive! Here's what you can look forward to...

- Competitive annual salary starting at $50,000.00 – $60,000.00, plus the potential to earn more through an annual bonus

- 2 weeks of paid vacation and 5 wellness days that can be used flexibly to cover illness, injury, or personal time off

- Comprehensive benefits (health, dental, vision), RRSP, and DPSP eligibility after three months

- Access to free and confidential counselling, coaching, and resources through our Employee and Family Assistance Program

- Professional development opportunities to help you grow your skills and career

- A fun, people-first culture with product “testing”, catered lunches, contests, silent auctions, and more!

MAKR fosters an inclusive environment where every team member is valued, respected, and encouraged to share their unique perspectives. As part of this commitment, we welcome applications from all qualified persons.

We thank all applicants for their interest. Due to the high volume of applications received, only candidates selected to move forward will be contacted.

Job Types: Full-time, Permanent

Pay: $50,000.00-$60,000.00 per year

Benefits:

- Casual dress

- Company events

- Dental care

- Employee assistance program

- Extended health care

- Flexible schedule

- Life insurance

- On-site parking

- Paid time off

- Vision care

- Wellness program

Work Location: In person