Marketing Coordinator

We are hiring!

Apply at: https://www.alexandriaindustries.com/company/careers/

The Marketing Coordinator guides and manages the overall function of marketing and public relations for Alexandria Industries; leading the marketing initiatives, creating a consistent message to customers, attracting prospective customers and engaging communities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following description of work to be performed by this individual is not intended to be all-inclusive. Rather, it focuses on the major tasks that must be accomplished.

- Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines

- Exhibit active leadership in order to model and support the company’s values, vision and strategies

- Develop and execute various marketing strategies throughout Alexandria Industries (A.I.)

- Plan and organize all activities in the department; develop department goals, objectives and systems

- Work with the Director of Business Development to manage the department’s expense budget and ensure expenses are within the budget

- Provide support to Senior Leadership, Director of Business development and commercial team and department team members:

- Economic issues related to our business focus

- Advise businesses, governments and individuals on problems/outlooks related to economic topics

- Present research tables, trends, graphs, forecasts on markets and the economy

- Evaluate various economic policies and regulations that impact our business opportunities

- Manage all internal and external communications efforts

- Facilitate the workflow of projects, moving multiple pieces seamlessly from start to completion

- Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.

- Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounders, executive biographies, etc.

- Coordinate/Attend trade show events to help pitch Alexandra Industries to key prospects, as well as gather industry insight to support future campaign initiatives

- Develop innovative and effective customer retention strategies

- Guide and support customer satisfaction surveys through analysis and strategy

- Develop innovative marketing campaign ideas and support them from implementation to completion

- Develop creative and engaging presentations

- Develop marketing collateral, materials, equipment, clothing,

- Create and/or coordinate the production of multimedia pieces and use where valuable (videos, photography, etc.)

- Lead the planning and execution of the customer leadership events when/if held

- Collect and analyze data to evaluate existing and potential markets

- Identify and monitor competitors

- Research market conditions and changes in the industry that may effect sales

- Prepare and share marketing information with board of directors and executives as requested

- Create communication pieces as needed (customer/employee newsletters, postings, )

- Update the brand guidelines when needed

- Participate in the interviewing and selection process for department openings as needed

- Identify and implement methods for reducing costs and expenses in the department

- Analyze, manage, and recommend website needs, including edits, hosting, domain management, SEM and development needs

- Review and analyze department data and trends to make continuous improvement recommendations

- Respond to emergency situations during and after standard hours to resolve issues that may arise

- Develop and implement department goals and key measures that align with the mission, vision and values of the organization

- Review and submit employee time sheets bi-weekly and PTO requests as needed

MINIMUM QUALIFICATIONS

Education:

- Bachelors degree in Marketing, Economics. Communications, Public or Media Relations Experience:

- 6+ years of progressive marketing related experience

- Experience working for a manufacturing company preferred

- 3+ years of leadership preferred

Other required Knowledge, Skills, and Abilities:

- Strong computer skills (Microsoft Suite)

- Strong formatting and editing skills (Adobe Creative Suite: Dreamweaver, Illustrator, InDesign, Photoshop, Fireworks, Flash, Acrobat Pro)

- Exceptional public relations skills

- Self-directed, able to take initiative and exercise independent judgment

- Ability to create, foster and grow business relationships with leadership and team members

- Must be a highly organized and self-motivated individual able to handle multiple tasks and meet deadlines in a fast-paced environment

- Willingness and ability to develop a working knowledge of Alexandria Industries’ business and facilities in support of the Company goals and initiatives

- Ability to support business units with numerous high priorities in multiple locations

- Excellent oral and written communication skills

- Strong attention to detail

- Credible, with excellent business acumen and high level analysis skills

- Strong team focus with the ability to work effectively in a professional and team environment

- Ability to provide strong servant leadership to support team members

- Ability to take part in continuous education and training

- Ability to interact at a high level with all levels of the organization

- Ability to maintain professionalism and composure in every situation

- Ability to travel to marketing related events as needed

BENEFITS

- A.I. Family Health & Wellness Clinic - Free to all employees

- Group Health Insurance

- Dental Insurance

- Vision Insurance

- 401(k) Retirement Savings Plan

- 401(k) Company Match

- Flexible Spending Account (FSA)

- Basic Life Insurance

- Short Term & Long Term Disability Insurance

- Voluntary Accident, Hospital & Critical Illness Insurance

- Paid Holidays

- Paid Time Off (PTO)

- Paid Volunteer Hours (8hrs. per year)

- Company Provided Work Uniforms

- Tuition Reimbursement

- Employee Assistance Program (EAP)

Starting base pay: $27-$34/hour