Marketing Generalist

Wage: $60,000-$65,000 Annually

Status: Full-time exempt

Reports to: Director of Marketing

Travel Required: 25%

Schedule: Monday-Friday 8AM-5PM

Work Location: This position is primarily based in an office environment and minimal work from home with occasional travel to field locations to support marketing initiatives and brand activities.

The Marketing Generalist supports the development and execution of marketing initiatives across multiple brands within the organization. This role contributes to a variety of marketing activities including campaign development, content creation, digital marketing, and brand initiatives.

Working closely with the Marketing Strategist, Social Media Strategist, and Multimedia Coordinator, the Marketing Generalist helps bring marketing ideas to life while supporting the overall growth and visibility of the company’s brands.

Why Choose Deep Well Services?

- Medical, Dental, Vision, and voluntary benefits

- 401K plan with company match

- Career growth opportunities

- Paid training and professional development

- Employee assistance program

- Collaborative and innovative work environment

Duties

- Support the development and execution of marketing initiatives across multiple company brands.

- Assist in the creation and distribution of marketing content for digital platforms including website updates, social media, and marketing materials.

- Contribute to marketing campaign initiatives through content creation, messaging development, and promotional materials.

- Create basic marketing graphics and visual content for digital platforms, presentations, and marketing materials using tools such as Canva or Adobe Creative Suite.

- Maintain brand consistency across marketing materials by adhering to established brand guidelines and messaging standards.

- Conduct market and competitive research to support marketing initiatives and identify opportunities to enhance brand awareness and engagement.

- Collaborate with the Marketing Strategist, Social Media Strategist, and Multimedia Coordinator to support ongoing marketing initiatives and contribute new ideas.

- Assist with shared marketing team responsibilities including social media content, graphic support, communications, photography/videography support, content editing, and marketing analytics.

- Perform additional duties as assigned by management

Education: Bachelor’s degree in marketing, communications, or a related field required.

Preferred Qualifications:

Experience:1–3 years of experience in marketing or related roles. Internship experience will be considered. Experience supporting marketing efforts in B2B, industrial, energy, or technical industries is considered a plus.

Preferred Qualifications:

- Strong organizational and time-management skills with the ability to manage multiple priorities

- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

- Working knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)

- Basic understanding of social media platforms and digital marketing tools

- Strong written and verbal communication skills

- Detail-oriented with strong follow-through and willingness to learn

- Ability to work collaboratively in a team environment

Disclaimer

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.

EOE Statement

Deep Well Services is an Equal Opportunity Employer. Deep Well Services does not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other status protected under federal, state, or local law. All employment is decided based on qualifications, merit, and business need.