Marketing Specialist

Company Description

Utility Management Services, Inc. specializes in analyzing utility bills and advising on energy procurement for businesses, governments, and organizations across the United States. We focus on helping companies save money on utility costs without requiring operational changes or equipment investments. As a results-driven company, we only share in the savings we find, ensuring a no-risk process for our clients. Our services empower organizations to optimize utility expenses and achieve significant cost reductions.

Role Description

This is a full-time, on-site role for a Marketing Specialist based in Wilmington, NC. The Marketing Specialist will manage day-to-day marketing activities, including creating and executing marketing strategies, conducting market research, and supporting the sales team with marketing efforts. This role also involves coordinating communication initiatives, building customer relationships, and ensuring consistent brand messaging to drive business growth.

Specific responsibilities include:

- Serve as an active member of the company management team

- Manage a part-time Marketing Intern

- Lead an active and ongoing LinkedIn brand building campaign

- Lead an active and ongoing campaign of paid LinkedIn targeted advertisements

- Procure lead/prospect lists and update them into SalesForce

- Allocate leads within SalesForce

- Effectively coordinate with employees and independent sales agents on the status of projects and campaigns

- Plan and execute events, parties, training functions, etc.

Qualifications

- Strong Communication and Customer Service skills to effectively interact with clients and teams

- Experience in Market Research and Marketing Strategy to analyze trends and develop impactful campaigns

- Understanding of Sales and the ability to support revenue-generating initiatives

- Analytical skills with attention to detail and the ability to measure campaign performance

- Proficiency in marketing tools, software, or platforms is a plus

- Bachelor’s degree in Marketing, Communications, Business, or a related field

- Experience with LinkedIn advertising campaigns

- Experience with SalesForce

- Prefer 2+ years of relevant experience