Product Marketing Specialist

Bonnell Aluminum is seeking a dynamic and proactive Product Marketing Specialist to join our innovative OEM team. This hybrid role combines product marketing and product management responsibilities, with a focus on driving the development, positioning, and promotion of our industrial and SaaS-based solutions. You will be at the forefront of market research, product strategy, and cross-functional collaboration—ensuring our offerings meet real-world customer needs and deliver exceptional value to B2B clients.

This position is transitional and designed to equip the incumbent with the foundational skills, knowledge, and experience needed to assume the role of Product Marketing Manager.

Key Responsibilities:

- Lead market and competitive research to identify customer needs, industry trends, and strategic opportunities.

- Collaborate with software development, engineering, sales, and marketing teams to define product roadmaps aligned with business goals.

- Manage the lifecycle of OEM and SaaS products from concept to launch, ensuring quality and timely delivery.

- Develop compelling product positioning and messaging tailored to industrial and B2B audiences.

- Conduct product demos for clients and internal teams to drive adoption and sales.

- Use SQL and analytical tools to interpret customer segmentation, usage patterns, and campaign performance.

- Support digital marketing campaigns with technical product insights and competitive differentiation.

- Create sales enablement materials, training sessions, and collateral that communicate product value.

- Monitor developments in e-commerce platforms, software trends, and customer preferences to keep offerings competitive.

- Facilitate Agile project management practices to ensure responsive, iterative development cycles.

- Track product marketing KPIs and optimize strategies based on performance data.

- Recommend innovative approaches to product storytelling and promotion.

Skills and Qualifications:

Education: Bachelor's degree in marketing, communications, business, or related discipline. Experience: 5+ years in product marketing, product management, or B2B SaaS/digital solutions.

Agile expertise: Strong understanding of Agile methodologies and project coordination.

Analysis: Proficiency in SQL and data interpretation for market insights and segmentation.

Communication: Exceptional presentation and messaging skills across technical and non-technical audiences.

Industry knowledge: Familiarity with e-commerce platforms, software development lifecycle, and digital marketing channels.

Sales alignment: Understanding of sales processes and how product positioning influences decision-making.

Technological proficiency: Experience with Salesforce, Pardot/Account Engagement, ZoomInfo, CMS platforms, Microsoft Office, SEO best practices.

Teamwork: Effective collaboration across departments and with external agencies.

Organization: Strong time management and attention to detail across multiple projects.

Job Type: Full-time

Experience:

- Product marketing: 5 years (Required)

- B2B marketing: 5 years (Required)

- Salesforce: 3 years (Required)

Who We Are:

Bonnell Aluminum is North America’s premier manufacturer of custom aluminum extrusions. We manufacture mill finish, anodized, painted and thermally broken aluminum extrusions. Our press size ranges from 1,550 to 5,500-tons.

We produce large diameter extrusions requiring high-quality surface finish up to 16 inches in circle size. Fabricators and distributors use our extruded profiles in various applications: curtain walls, storefronts, light to heavy commercial and institutional windows, walkway covers, interior architectural products, photovoltaic panels, solar collectors, heat sinks for L.E.D. lighting, shower enclosures, hurricane protection products, automotive, light trucks, recreational vehicles, and industrial machinery.

We are headquartered in Newnan, Georgia. We have manufacturing operations in Newnan, Georgia; Carthage, Tennessee; Niles, Michigan; Clearfield, Utah; and Elkhart, Indiana.

What You'll Love About Us:

- Components of our Core: SAFETY; INTEGRITY; RESPECT; CELEBRATION; COMMUNICATION; TRUST; DIVERSITY; and ACCOUNTABILITY

- We’re People Leaders

- We provide you with an opportunity to leave a mark and build a legacy. But you won’t do it alone. We support with passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

- Competitive Salary

- Medical, Dental, and Vision Benefits

- Flexible and Dependent Care Spending Accounts

- 401(k) Savings Plan Matching

- Vacation Days

- Life Insurance

- Tuition Reimbursement