Marketing Specialist

Description Position Summary

The Marketing Specialist will support the execution of integrated marketing campaigns, event coordination, and brand initiatives to drive business growth and customer engagement. This mid-level role is ideal for a creative and organized professional with experience in B2B/B2C marketing, digital outreach, and event planning.

- Plan, promote, and execute trade shows, webinars, and customer events

- Coordinate event logistics, vendor relations, and promotional materials

- Develop and manage marketing assets including emails, landing pages, and social media content

- Track campaign performance and event ROI

- Support lead generation through email campaigns, social media, and digital outreach

- Manage internal storefront and branded merchandise orders

- Collaborate with vendors for custom marketing materials and promotional items

- Maintain inventory of marketing supplies and ensure timely distribution

- Assist with CRM data management and reporting

- Present campaign and event performance updates to stakeholders

- Support the Marketing Manager with project tracking and milestone reporting

- Other duties as assigned

Essential Areas Of Responsibility

Marketing Campaigns, Event Coordination, Brand Support, Digital Outreach, Vendor Relations

- Bachelor’s degree in Marketing, Communications, or related field

- 2–4 years of experience in marketing, event planning, or brand support

- Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot)

- Strong organizational and multitasking skills

- Excellent written and verbal communication

- Ability to work independently and collaboratively

- Creative problem-solving and strategic thinking

- Self-starter with the ability to work independently and collaboratively