Base Location: SLC w/occasional travel to Lander, WY Office
Schedule: Monday - Thursday In-Office (4/10 work schedule)
Creative Energies is a community of adventurous solar craftspeople who care deeply about the work we do and our impact on the environment. We are engaged in our communities, live outdoor lifestyles, and strive for a healthy life-work balance. Creative Energies is devoted to the mountain regions in which we work, live, and play. We take pride in the work we do and are driven to continually learn and improve.
The Marketing Director is the external face of Creative Energies with the main objective to generate a sufficient flow of qualified sales leads in each of our territories across Utah and Wyoming. The Marketing Director is responsible for a holistic Marketing strategy including the development of a comprehensive community outreach program, enhancing and executing our referral program, sourcing and identifying appropriate events to highlight our brand, and managing the execution of SEO, Targeted Advertising, and Social Media.
- Create a sufficient flow of qualified leads in each of our territories across Utah and Wyoming
- Create and oversee the marketing strategic plan and budget
- Put systems in place, monitor and report on effectiveness of marketing activities
- Ensure a consistent amount of time is spent connecting with past, present and future CE customers through community based outreach and eventing.
- Monitor and adjust the CE referral program
- Manage and maintain the Creative Energies’ brand
- Develop creative content for website, social media, email campaigns, and events
- Use data analysis to make informed decisions and changes to the strategic plan
- Manage SEO, website, PPC etc
- Plan and execute social and ribbon-cutting events
- Knowledgeable and passionate about organic/grassroots marketing
- Excellent verbal, written, visual/presentation skills
- Track record of managing multiple marketing campaigns simultaneously
- Growth mindset - enthusiasm for challenges and strong work ethic with a 'can do' attitude
- Outgoing presence - this team member will be out in the community interacting with our customer base and must present the CE Brand in a professional and energetic manner
The Marketing Director will be based at our SLC office and will work Monday-Thursday in office from 7am-5pm. Weekend availability must be open occasionally to support community outreach and eventing. Occasional travel including out-of-state and overnight will be needed for training, team member meetings and to support Creative Energies team operations.
Creative Energies offers a full suite of benefits including Medical, Dental, and Vision Insurance; Simple IRA with 3% Employer Match; Paid Time Off; Cell Phone Reimbursement, and more. A waiting period may apply for some benefits.
The Marketing Director reports to the Integrator. This position interacts closely with the sales team, project managers, accounting, company ownership and with field staff. Externally this position interacts with existing non-profit partners, existing for-profit partners, potential future partners, customers, and vendors.
Creative Energies is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Paid time off
- Professional development assistance
- Referral program
- Vision insurance