Potentia Management Group LLC

Marketing & Business Development Manager

Marketing & Business Development Manager
Notice info
LocationNew Hartford, NY
Job Typetemporary, full time
Salary$62,369-$75,111
On-site
Oil and Gas

About This Job

Job Summary

We are seeking a dynamic and results-driven Marketing & Business Development Manager to spearhead our growth initiatives and elevate our brand presence. In this pivotal role, you will develop strategic marketing plans, identify new business opportunities, and foster strong relationships with clients and partners. Your energy, creativity, and strategic mindset will drive our company's expansion efforts and ensure we stay ahead in a competitive landscape. This paid position offers an exciting opportunity to lead innovative campaigns, negotiate key deals, and contribute to our long-term success.


Duties

- Develop and execute comprehensive marketing strategies aligned with company goals to increase brand awareness and market share.

- Identify, pursue, and secure new business opportunities through targeted outreach, networking, and strategic partnerships.

- Manage the sales pipeline using CRM (Customer Relationship Management) software such as Salesforce to track leads, opportunities, and client interactions.

- Lead negotiations with potential clients and partners to close deals that benefit both parties while maintaining positive relationships.

- Coordinate cross-functional projects involving marketing campaigns, product launches, and client engagement initiatives.

- Conduct market research to stay informed of industry trends, competitor activities, and customer needs to inform strategic planning.

- Oversee the creation of marketing collateral, digital content, and promotional events to enhance visibility and engagement.


Requirements

- Proven experience in business development, sales, or marketing roles with a track record of achieving targets.

- Strong proficiency in CRM software such as Salesforce or similar platforms for managing customer data and sales pipelines.

- Excellent negotiation skills with the ability to build rapport and close deals effectively.

- Demonstrated expertise in strategic planning, project management, and executing marketing campaigns.

- Knowledge of marketing tools and techniques including digital marketing, social media management, and content creation.

- Ability to analyze market data and translate insights into actionable strategies.

- Exceptional communication skills with a proactive approach to relationship building. Join us as a Marketing & Business Development Manager and be part of a vibrant team dedicated to growth, innovation, and success! Your energy will propel our brand forward while your strategic insights will open new avenues for expansion. We value motivated professionals eager to make an impact in a fast-paced environment!


Job Type: Full-time


Pay: $62,369.62 - $75,111.80 per year


Work Location: In person

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