Director of Residential Market Development

Who We Are

Meritum Energy is a leading provider of propane, natural gas, diesel, and other mobile energy solutions throughout Texas, New Mexico, Florida, Oklahoma, Arkansas, Missouri, Kansas and North Carolina. Known for our unwavering commitment to safety, service excellence, and community partnership, we proudly stand by our company motto: We Sell Service.

Why Join Us?

We're committed to supporting our team members with benefits that match our values of safety, service and stability. Here's what you can expect:

- Competitive hourly wage

- 401(k) with 6% company match

- Health and vision insurance

- Company paid dental insurance

- Company paid AD&D and life insurance

- Paid time off with rollover hours

- Referral bonus programs

Position Summary

Meritum Energy is seeking a Vice President of Residential Market Development! This role is responsible for the leadership, strategy, and execution of all residential sales activities across the organization. This position focuses on building and maintaining strong builder programs and templates, developing market-specific sales tools, developing materials and training supporting inside sales operations, overseeing and training on industry incentive programs, and ensuring local operations teams have a template for appliance and service offerings across all residential sales locations. The role provides direct resource management, training and program development for residential sales at each local market while working closely with the Regional Managers to optimize performance, training, and growth. Additionally, this position is the primary administrator of all Propane Education & Research Council (PERC) and other incentives supporting residential growth.

Duties/Responsibilities:

1. Builder Relationship Management

- Develop programs and template for each of our local operations teams to maintain strong relationships with residential homebuilders appropriate in each market

- Create and implement builder relationship templates tailored to each residential sales market

- Serve as the primary point of contact for escalations, negotiations, and partnership opportunities with builders

- Regularly evaluate builder satisfaction and retention strategies

2. Sales Resource Management & Oversight

- Provide strategic leadership and day-to-day oversight for the residential sales function across all markets

- Work closely with Regional Managers to ensure inside sales teams are effectively trained, resourced, and supported

- Monitor sales performance metrics and provide guidance to improve conversion rates and revenue growth

3. Inside Sales Training & Development

- Create and maintain comprehensive inside sales training materials, including onboarding and continuing education programs

- Ensure consistency in sales processes, messaging, and customer engagement across all locations

- Mentor and coach inside sales teams on best practices, product knowledge, and closing techniques

4. Incentive Program Expertise

- Design, manage, and track incentive programs for residential sales staff to maximize performance and motivation

- Act as the primary administrator for all PERC incentives, ensuring compliance with program rules and timely submissions

- Measure incentive program effectiveness and adjust as needed to meet company goals

5. Product & Service Offering Management

- Ensure each residential sales location has a defined portfolio of appliance and service offerings aligned with market demand

- Collaborate with marketing and operations to maintain accurate product information, pricing, and promotional materials

- Support sales teams with resources to effectively present offerings to customers and builders

6. Cross-Functional Collaboration

- Partner with Marketing, Operations, and Finance to align sales initiatives with company objectives

- Support the Regional Manager in managing inside sales staff performance and development

- Contribute to budgeting and forecasting for residential sales revenue

The absence of specific statements of duties does not exclude those tasks from the position if the work is similar, related, or a logical assignment of the position.

Education, Certification, Licenses Required:

- Bachelor’s degree in business, Sales, Marketing, or related field

- Minimum of 7–10 years of progressive sales leadership experience, preferably in residential or construction-related industries

- Proven track record in building and managing builder relationships

- Experience developing sales training programs and managing incentive structures

- Familiarity with PERC incentive programs preferred

Required Skills & Abilities

- Strong leadership, communication, and interpersonal skills

- Excellent organizational and project management abilities

- Deep understanding of sales metrics, forecasting, and performance improvement

- High level of proficiency with CRM systems and Microsoft Office Suite

- Ability to travel as needed to residential markets

Physical, Mental, and Behavioral Requirements:

The physical requirements described here are representative of those that must be met by the incumbent to successfully perform the essential functions of this job.

- Prolonged periods sitting at a desk and working on a computer

- The employee is occasionally required to stand, walk, reach with hands and arms, stoop, kneel, crouch

- Regularly and safely lifts, carries, and handles supplies and equipment weighing at least 20 - 75 pounds

- Must pass pre-employment screening and background check

- Position may require working evening hours and weekends as needed

- Work is normally performed outside where exposure to conditions of extreme heat/cold, fumes and gases and airborne particles is common

The above statements are intended to describe the general nature and level of work that is expected to be performed. They are not intended to be construed as an exhaustive listing of all responsibilities, duties and skills required. Also, whether particular duties or demands listed above or elsewhere are “essential” is a case-by-case determination, depending on the operational realities and staffing at the individual location. For questions about whether a particular function is essential in your particular role, please contact HR at (210) 245-9445.