Director, Strategic Pricing & Value Realization, Residential

The Director, Strategic Pricing and Value Realization leads the design, implementation, and optimization of pricing strategies across the organization to ensure long-term market expansion and enable profitable growth. This role elevates pricing from a functional capability to a strategic growth lever, ensuring that Generac maximizes revenue, profitability, and customer loyalty across all channels.

Major Responsibilities

- Defines and executes Generac’s pricing and value realization strategy, ensuring alignment with corporate objectives, market positioning, and customer value creation

- Serves as the executive authority on pricing, advising business unit leaders and senior management on pricing structures, revenue models, and monetization opportunities

- Anticipates and adapts to macroeconomic, competitive, and regulatory shifts that impact pricing strategies

- Drives enterprise-wide initiatives to enhance revenue growth and margin expansion through strategic pricing, bundling, and promotional frameworks

- Establishes and manages governance for MSRP, MAP, and promotional pricing to ensure consistency, transparency, and profitability across channels in the residential businesses

- Leads strategic scenario planning and predictive modeling to guide executive decision-making on pricing actions and trade-offs

- Oversees advanced pricing analytics, consumer elasticity modeling, and competitive intelligence to inform enterprise pricing strategy

- Guides the use of AI/ML, predictive analytics, and algorithmic pricing engines to enhance responsiveness, scalability, and accuracy of pricing decisions

- Partners with Product Management, Marketing, and Sales leaders to integrate pricing strategy into product lifecycle planning, go-to-market strategies, and commercial execution

- Collaborates with Finance, Operations and Supply Chain leaders to align pricing with demand planning, channel health, and inventory optimization

- Ensures executive-level visibility into pricing outcomes through high-impact presentations and financial reporting

- Builds and leads a high-performing pricing and value realization team, fostering a culture of data-driven decision-making, innovation, and accountability

- Develops scalable processes, systems, and tools to institutionalize pricing excellence

- Mentors senior pricing professionals, preparing the next generation of leaders in pricing strategy and revenue management

Minimum Job Requirements

Education

- Bachelor’s degree in business, finance, marketing, economics, or related field (MBA or Master’s degree preferred)

Certification / License Work Experience

- 10 years of progressive experience in pricing, revenue management, or commercial strategy within CPG, industrial, manufacturing, or technology industries

- Minimum 5 years in leadership roles with direct responsibility for enterprise pricing strategy and P&L influence

Knowledge / Skills / Abilities

- Deep expertise in value-based pricing, revenue optimization, consumer behavior, and retail economics

- Strong financial acumen with advanced proficiency in ERP (SAP preferred) and BI/analytics platforms

- Proven ability to influence executive leaders and drive organizational alignment around pricing strategies

- Exceptional executive communication and presentation skills, with ability to simplify complex pricing dynamics for decision-making

- Demonstrated experience scaling pricing capabilities, processes, and tools across diverse business units and channels

Preferred Job Requirements

Education

- MBA or Advanced degree in economics, finance, data science, or related field

Certification / License

- Certified Pricing Professional (CPP)

Work Experience

- 15 or more years of progressive pricing experience in CPG, industrial, manufacturing or technology industries

Knowledge / Skills / Abilities

- Experience deploying AI/ML pricing models; familiarity with Python, Pandas, Scikit-learn, and ensemble ML methods

- Knowledge of SaaS and subscription pricing frameworks

- Familiarity with Lean/Six Sigma methodologies

- Active membership in Professional Pricing Society or relevant external professional group

- Proven track record as a change agent with a challenger mindset, capable of influencing enterprise strategy and driving transformation