Regional Business Manager

At Generac Industrial Energy,


we harness decades of experience and resources to help lead the way. It’s the foundation of prosperity, fueling the industries and essential services that drive our society forward. It’s so much more than power. We provide a range of solutions that will work together to streamline systems across every stage of the energy journey. Our people are united by a shared mission to make the world safer, brighter, and more productive. Come be part of a team where diverse backgrounds, ideas, and talents drive real impact.

The Regional Business Manager is responsible for sales growth, market expansion, distributor business modeling, financial positioning and go to market strategies for assigned regional distribution partners. This role will develop sales and regional distribution strategies along with marketing communication tactics to ensure execution of programs and market share growth. This position will act as a liaison between assigned regional distribution partners and key customers while working closely with distributor channel leadership, Director of Sales and Power Solutions Managers to create business plans for greater market penetration. The Regional Business Manager coordinates all marketing activities with distribution partners; building, designing and executing the plans needed to grow share within the markets of responsibility.

- Drive revenue growth through effective sales negotiation, direct closure strategies, and market opportunity identification

- Analyze key business and financial metrics to develop and execute improvement plans across OEM and dealer distribution channels

- Identify, attract, assess, and negotiate with potential customers across commercial and industrial segments

- Translate complex data and analytical assessments into actionable business initiatives and organizational change strategies

- Build and maintain strategic relationships within the region while delivering world-class customer support

- Manage, expand, and execute short- and long-term business plans with existing distribution partners

- Collaborate with distributors to increase parts, service, and OEM product sales, coordinating marketing and promotional programs

- Support sales training, product specifications, new product development initiatives, and serve as SAP Super User as assigned

Knowledge, Skills And Abilities

- Strong negotiation, presentation, and executive-level communication skills.

- Proficient in Microsoft Office with strong verbal and written communication abilities.

- Ability to work independently in a field-based, home office environment with travel as needed.

- Strong business, financial, and market analysis skills, including pricing and sales strategy execution.

- Understanding of complex sales processes, OEM/Dealer distribution, and competitive market dynamics; willingness to relocate if necessary.

Minimum Qualifications

- Bachelor’s degree or equivalent work experience

- 5 years’ progressive experience in finance or sales related field OR completion of Generac’s sales rotational program (Market Focused Sales Manager)

Preferred Qualifications

- Engineering Degree

- Master’s Degree

Great Reasons To Work For Generac

- Competitive Benefits: Health, Dental, Vision, 401k and many more

- Free onsite gym open Monday through Saturday for Generac employees

- We offer product loan (for up to 4 days) and discount programs

- Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators

- Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.

- We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.

- We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront.