Regional Business Manager

At Generac Industrial Energy,


we harness decades of experience and resources to help lead the way. It’s the foundation of prosperity, fueling the industries and essential services that drive our society forward. It’s so much more than power. We provide a range of solutions that will work together to streamline systems across every stage of the energy journey. Our people are united by a shared mission to make the world safer, brighter, and more productive. Come be part of a team where diverse backgrounds, ideas, and talents drive real impact.

The Regional Business Manager is responsible for sales growth, market expansion, distributor business modeling, financial positioning and go to market strategies for assigned regional distribution partners. This role will develop sales and regional distribution strategies along with marketing communication tactics to ensure execution of programs and market share growth. This position will act as a liaison between assigned regional distribution partners and key customers while working closely with distributor channel leadership, Director of Sales and Power Solutions Managers to create business plans for greater market penetration. The Regional Business Manager coordinates all marketing activities with distribution partners; building, designing and executing the plans needed to grow share within the markets of responsibility.

Minimum Qualifications

- Bachelor’s degree or equivalent work experience

- 5 years’ progressive experience in finance or sales related field OR completion of Generac’s sales rotational program (Market Focused Sales Manager)

Preferred Qualifications

- Engineering Degree

- Master’s Degree

Essential Duties

40%

- Effectively negotiate sales by using direct closure strategies

- Analyze key business metrics and put plans into place for improvement

- Work with OEM/Dealer distribution channel on business analysis and financial management

- Draw valid conclusions to complex problems which includes data collection and fact gathering

- Identifies market opportunities for Generac products

- Identifies, assesses, attracts and negotiates with potential customers in any segment (e.g. commercial and industrial)

30%

- Develop plans to drive organizational change within distribution

- Translate analytical assessments into actionable business initiatives

- Develop strategic relationships within region

- Provide world-class customer support

- Works with distributors to increase parts and service sales, leveraging Generac OEM products and services.

15%

- Manages and expands business with existing distribution

- Develops, designs and executes short term and long term business plans related to all aspects/divisions of regional distribution partners

- Coordinates all marketing activities with distribution partners

15%

- Supports all promotional programs

- Administers sales training in-market as needed

- Assists in product specs and business plan to support new product development proposals.

- Act as SAP Super User within functional area as assigned.

Other Duties As Assigned

KNOWLEDGE, SKILLS AND ABILITIES:

- Effective negotiation skills;

- Effective presentation skills and ability to speak in front of groups;

- Strong verbal and written communication skills;

- Knowledge and proficiency working with Microsoft Office Suite;

- Ability to work from a home office and work independently in a field based role;

- Ability to travel to adequately cover assigned territory.

- Ability to recognize market trends and evaluate competitor strengths and weakness;

- Ability to communicate at the executive level as well as plant operational level;

- Ability to understand the complex sales process and direct closure strategies

- Knowledge of pricing and executing sales strategies

- Proficiency with business analysis and financial management;

- Working knowledge of OEM/Dealer distribution;

- Ability to relocate if necessary

Great Reasons To Work For Generac

- Competitive Benefits: Health, Dental, Vision, 401k and many more

- Free onsite gym open Monday through Saturday for Generac employees

- We offer product loan (for up to 4 days) and discount programs

- Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators

- Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.

- We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.

- We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront.