Marketing Specialist

Position Overview

Mattur is seeking a hands-on Marketing Specialist to support content creation, organic growth, and core marketing operations as we launch our next generation of mobile and backup power systems. This role is execution-focused: keeping our channels active, capturing field stories, maintaining organized marketing workflows, and supporting the GTM team. You will help grow organic awareness and contribute directly to early pipeline development.

Key Responsibilities

1. Content & Field Story Capture

- Draft short-form content for LinkedIn, YouTube titles/descriptions, website updates, and simple email communications.

- Capture field content (photos, short clips, operator reactions) during demos and deployments.

- Maintain and update the Newsroom page with new releases, announcements, and media assets.

- Support assembly and refinement of one-pagers, product sheets, and internal decks.

2. Digital & Organic Growth Support

- Publish and schedule posts across LinkedIn and YouTube in coordination with Mattur’s video team.

- Support website updates, including copy edits, internal linking, and SEO touch-ups.

- Track weekly performance on social and video channels and identify simple improvement opportunities.

3. Lead Management & Marketing Operations

- Capture, tag, and route inbound leads in HubSpot with clean, accurate data.

- Maintain CRM hygiene across contacts, companies, and lifecycle stages.

- Support weekly reporting on leads, demos, and early pipeline indicators.

- Assist with basic nurture emails, follow-up templates, and early marketing automation as GTM matures.

4. GTM & Cross-Functional Support

- Keep marketing assets and templates organized and up to date.

- Coordinate with engineering and commercial teams to ensure product information is accurate in all materials.

- Support demo preparation (materials, simple checklists, printed collateral).

- Assist with ad hoc GTM tasks such as launch materials, events, and internal presentations.

Qualifications

- Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.

- 0–3 years of marketing experience (internships or project experience welcome).

- Strong writing and communication skills.

- Comfortable capturing photos and short videos in real-world settings.

- Organized, detail-oriented, and reliable across recurring tasks.

- Experience in or willing to learn HubSpot, basic SEO, and simple CMS workflows.

Preferred Skills

- Experience in hardware, construction, energy, or B2B marketing.

- Basic familiarity with SEO, analytics, or CMS tools.

- Experience with Canva, Figma, or Adobe tools.

- Comfort with field storytelling, customer interactions, and supporting a physical product launch.