Marketing Coordinator

Company Description

Westmor Industries is a division of Superior Industries. We engineer, manufacture, and provide in-field services for fuel-handling equipment. Our guiding Core Values are Strong Work Ethic, Integrity, Long-Term Relationships, Serving Others, and Culture of Opportunity!

A Marketing Coordinator is responsible for completing the following duties:

- Support Westmor's branding and marketing efforts with an emphasis on the support and coordination of marketing projects and campaigns to aid in sales efforts

- Research and develop projects and campaigns that support entrance into new markets and product launch efforts

- Research advertising trends in our markets to inform campaign efforts

- Support the development and execution of social media and digital marketing plans

- Develop and create content as required for marketing projects and campaigns

- Monitor analytics to ensure the success of marketing projects and campaigns

- Oversee Westmor's ad placement schedule including: placement planning, ad development and execution

- Assist with purchasing and inventory of branded promotional items and clothing programs, keeping a ready supply to support marketing and sales efforts

- Assist in coordination of company events and customer training events that support current sales and marketing initiatives

- Assist with the organization, maintenance and storage of marketing assets including trade show booth materials, AV equipment, graphics, tools and display products

- Assist with lead capture and sales coordination follow-up protocols

- Manage and execute social media strategy across platforms, including content planning, scheduling, engagement, and performance tracking to drive brand awareness and audience growth

- Create marketing material/literature

- Maintain sales playbook portal

- Maintain budgets, track expenses and report on results of marketing projects, campaigns and activities

- Support day-to-day marketing operations

- Other duties as assigned

Compensation

- The starting pay range for this position is $20.00-$24.00 per hour. Final compensation will depend on various factors including: skills, experience, and location.

Employee Benefits

- Weekly paycheck

- Medical insurance - Covers 75% of premiums

- Dental and vision insurance

- Company paid life insurance

- 401K retirement account with 5% company match

- On the spot bonuses up to $100

Qualifications

- 1-2 years of marketing or advertising experience

- Strong and proven project management skills

- Strong written and oral communication skills

- Proven creativity

- Understanding of brand development

- Experience in building marketing campaigns and event planning

- General knowledge or experience in graphic design a plus

- Experience in a manufacturing-related field is preferred

Traits of Our Successful Employees

- Embrace Core Values: Serving Others, High Integrity, Strong Work Ethic, Culture of Opportunity & Long-Term Relationships

- Attention to detail

- Willingness to help out where needed