B2B Marketing Director

Are you our next B2B Marketing Director?

Do you know awareness is only a first step toward signed contracts and meaningful relationships? Can you dive into data and surface with powerful stories to share and action plans to enact? Are you a "revenue architect" fluent in financial nuances and creative campaign details? Do you embrace sales and finance teams as your primary clients to generate successful outcomes?

If you can picture yourself in this role alongside an amazing team of hard-working, adaptable colleagues, you may be the next B2B Marketing Director for Wintek Business Solutions (WBS).

As the B2B Marketing Director, you will build and maintain a high-velocity engine of lead generation and customer retention at WBS — the B2B network solutions division of Tipmont, an electricity and fiber broadband cooperative serving eight counties in north central Indiana.

In conjunction with finance and sales teams, you'll design and deploy marketing campaigns that move the needle, leverage data to drive decision-making, and maintain a sharp, professional, trustworthy brand image that ensures a dynamic, door-opening presence for sales.

With excellent attention to detail, organization and strategic growth, you'll play a pivotal role in reinforcing WBS's reputation as a premium, comprehensive and market-leading authority in business information technology.

Maintaining a sharp, professional brand image that builds immediate trust and opens doorsDesigning and deploying meaningful, measurable and needle-moving marketing campaignsConverting data into actions and strategies that give WBS a distinct competitive advantageTransforming value propositions into strategic, successful tools for our sales teamGenerating high-intent leads to forge connections with new businessesRetaining high levels of trust, connection and opportunity with existing customersArticulating your brand vision to creative partners for a fruitful, collaborative realizationPartnering with sales to create data-driven lifecycle marketing / enhancement strategiesEstablishing and meeting core metrics required for consistent, dependable resultsEmpowering sales with expertise in trends, territory analysis and untapped segmentsCollaborating with the finance team to continuously analyze and audit pricing strategiesYou'll join a company where all employees live by corporate values of innovation, public-service heart, passion, respect and making an impact. We do more than just speak to those values. We live them out every day — and so will you!

We offer an excellent benefits package, which includes medical, dental and life insurance; 401(k) matching and a pension retirement plan; education reimbursement; and many opportunities for professional growth and mentoring.Â

Eight years or more of experience in a senior marketing or business development role, specifically within the B2B or professional services sectorProven track record of scaling a sales pipeline and achieving year-over-year revenue growthExceptional command of performance tracking and market analysisProficiency in CRMs and marketing automation software such as HubSpotDevelopment of high-conversion sales collateralBachelor's degree in marketing, sales, business administration or a related programStrong skills in communication, organization & problem-solving, and attention to detailAbility to work independently and as part of a team Tipmont is proud to be an equal opportunity employer. If you have a question about the position, please email recruiting@tipmont.com. Phone calls will not be accepted.

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