Marketing Manager (B2B building products, design/product specification, construction)

Marketing Manager (B2B building products, design/product specification, construction)

Onsite in our Deland, FL office- 5 days/week, not remote or WFH

Kingspan Insulated Panels North America, a division of the Kingspan Group plc headquartered in Ireland, is a global and trusted leader in the design, manufacturing, and supply of high-performance sustainable building products and solutions for the construction industry. As the most energy-efficient, cost-effective building envelope solutions, insulated metal panels are at the forefront of sustainability. We serve the architectural, commercial/industrial, cold storage and food processing markets, and are committed to delivering the most advanced building products on the market.

Learn about our Planet Passionate initiatives: https://www.youtube.com/watch?v=EEeIS55WMOk

At Kingspan, our future success is based on the quality of our people, who's expertise and motivation have helped ensure that we remain at the forefront of the construction materials manufacturing industry. In joining Kingspan you become an important part of a growing organization with a reputation for innovative design and use of technology, technical expertise, product quality, service excellence, and dedication to sustainability.

Ready to be part of our team?

We are looking for a Marketing Manager for our Deland, FL office! (NOT Digital Marketing Manager)

- This is an in-person position in our Deland location (5 days in office, no remote/WFH).

- Sponsorship is not available for this position.

Summary: Responsible for executing the strategy and managing the marketing activity across the product lines associated the specific assigned product sector(s)

Essential Duties:

- Develop the marketing plans for the product sector(s), including customer acquisition strategies, communication strategies, and lead generation strategies.

- Utilize modern methods of communication targeting customers in the construction cycle, from the investment stage to sales transaction, leading to customer retention and loyalty.

- Promote products and solutions through PR, advertising, and direct marketing, both online and offline.

- Management of agency and partners on a day-to-day basis.

- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.

- Design and deliver marketing collateral for the sales teams and the marketplace. Examples include brochures, presentations, case studies, and technical guides.

- Apply product marketing compliance requirements as detailed in Kingspan’s Marketing Integrity Manual.

- Co-ordinate suitable events such as tradeshows, roadshows, lunch and learns, webinars, including coordinating production of displays and booths.

- Manage customer events and promote the company in the best possible way.

- Continuous day -to-day sales/technical team support to improve the stakeholders' experience.

- Use CRM to manage leads and improve engagement.

- Collaborate with management to develop, plan, and manage the Marketing budget, including resource allocation decisions.

- Measure the performance, efficiency, and effectiveness of campaign spend as it relates to lead generation.

- Conduct data analytics to measure effectiveness and evaluate opportunities to optimize activities.

- Manage other strategic initiatives and/or operational functions as needed.

- Follow the Group Code of Conduct and Group Compliance.

- Follow Compliance requirements per “KNA-SOP-1705 Compliance Roles and Responsibilities.”

- Performs all other duties as assigned.

Education/Experience:

- Bachelor’s Degree in marketing or a related discipline.

- Min 7 years relevant marketing program execution experience.

- Understanding of the construction industry is an asset.

- Experience in working with advertising, creative, and/or media agencies.

- Proven leadership abilities with a demonstrated potential to manage people.

- Must have experience in Building products, Specification, Construction and/or B2B building products.

- Up to 20% travel

Computer Skills:

- Must be highly proficient in all Microsoft Office applications (Word, Excel, PowerPoint) and Outlook.

- Experience updating websites using CMS tools.

- Experience using CRM software for marketing purposes.

Other Skills and Requirements:

- Excellent oral and written communication skills, including exceptional spelling and grammar.

- Proven ability to build relationships across various functional teams.

- High level of interpersonal skills.

- Detail-oriented team player with a keen interest in sustainable building.

- Strong problem-solving skills, creativity, flexibility, and ability to manage and reset priorities in a rapidly changing environment.

- Highly organized and proficient in project management.

- Self-motivated individual.

- Creativity and commercial awareness.

- Ability to maintain a high level of confidentiality.

- In-person position at our Deland, FL office- 5 days/week, not remote or WFH)

- Sponsorship is not available for this opportunity.

Physical Demands:

The physical demands described here represent those required to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform key responsibilities.

- Strength & Mobility: This position primarily involves seated work, with occasional standing or walking as needed. Must be able to exert up to 10 lbs. of force occasionally, up to 5 lbs. frequently, and a negligible amount constantly to lift, carry, push, or pull objects.

- Dexterity & Coordination: Frequent use of hands and fingers for typing, handling documents, operating office equipment, and interacting with digital tools.

- Visual & Auditory Requirements: Requires specific vision abilities, including close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus for reading, computer work, and document review.

- Cognitive & Communication Demands: Requires sustained mental focus, problem-solving, and analytical skills. Effective verbal and written communication, including collaborating with others, phone calls, emails, and in-person discussions.

- Work Environment: Typical office setting with controlled lighting, temperature, and noise levels.

We offer a comprehensive benefits package including 401k with company match, Medical, Dental, Vision, Identity Theft Protection, Critical Illness, Accident, Hospital Indemnity, Pregnancy and Parental Leave, Fitness Reimbursement, Educational Assistance, Life, AD&D, Short- and Long-Term Disability, and Life Assistance Program.

Kingspan is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to any factor, including veteran status and disability status, protected by applicable federal, state or local laws.