Marketing Associate

Marketing Associate

Solar Liberty is a leading renewable energy company focused on delivering high-quality solar solutions for residential, commercial, and large-scale projects. Our team is committed to expanding access to clean energy while maintaining a strong brand presence through innovative marketing and customer education. We are seeking a creative and motivated Marketing Associate to help grow our digital marketing efforts and support brand awareness across multiple platforms.

Job Summary

The Marketing Associate will support Solar Liberty’s marketing initiatives through social media management, content creation, digital advertising, website management, and search engine optimization. This role requires a balance of creativity and analytical thinking to help drive brand visibility, website traffic, and customer engagement.

Key Responsibilities

- Manage and maintain Solar Liberty’s social media accounts across platforms such as LinkedIn, Instagram, Facebook, and others

- Create engaging marketing content including graphics, posts, articles, videos, and promotional materials

- Assist in planning and executing marketing campaigns that promote Solar Liberty’s services and projects

- Support search engine optimization efforts to improve website rankings and organic traffic

- Assist with paid search campaigns including Google Ads and social media advertising

- Update and maintain company websites including content updates, landing pages, and marketing pages

- Develop creative marketing materials that support sales, recruiting, and brand awareness

- Track marketing metrics and analyze campaign performance using analytics tools

- Collaborate with internal teams to develop marketing content for projects, announcements, and company initiatives

- Assist with brand development, storytelling, and marketing strategies that highlight Solar Liberty’s work and impact

Qualifications

- Bachelor’s degree in Marketing, Communications, Business, or related field preferred

- 3 or more years of experience in digital marketing, social media, or content creation preferred

- Experience with social media management and digital content creation

- Familiarity with search engine optimization and digital marketing best practices

- Experience with paid search platforms such as Google Ads preferred

- Basic website management experience with CMS platforms such as WordPress preferred

- Experience with graphic design tools such as Canva, Adobe Creative Suite, or similar

- Strong writing, communication, and organizational skills

- Creative mindset with strong attention to detail

Job Type: Full-time

Pay: $45,000.00 - $75,000.00 per year

Benefits:

- 401(k)

- 401(k) matching

- Dental insurance

- Health insurance

- Health savings account

- Paid time off

- Vision insurance

Education:

- Associate (Required)

Experience:

- Marketing: 3 years (Required)

Ability to Commute:

- Buffalo, NY 14221 (Required)

Work Location: In person