Outside Rental Sales Representative

The Outside Rental Sales Representative is responsible for planning, coordinating, and executing all sales related activities within the assigned region covering customers and channels including rental, construction, municipal and other as assigned. This individual is responsible for achieving market penetration growth of specified Generac Product’s to existing customers and distribution while delivering on our brand promise every day. The Outside Sales Representative II promotes and communicates the features and benefits of the product offering through sales arguments, product demonstrations, and competitive comparisons in the market.

Major Responsibilities

- Develop and maintain relationships with new and existing customers to increase rental sales

- Identify customer needs and recommend appropriate rental solutions

- Prepare and present rental quotes, contracts, and proposals

- Collaborate with operations and service teams to ensure timely delivery and customer satisfaction

- Follow up on leads, inquiries, and rental opportunities in a timely manner

- Maintain accurate records of customer interactions, rental agreements, and sales activities

- Achieve monthly and annual rental sales targets

- Stay informed about industry trends, product offerings, and competitive landscape

Minimum Job Requirements

- High school diploma or equivalent required; college degree preferred

- 5+ years of sales experience, preferably in rental, equipment, or service-based industries

- Strong interpersonal and communication skills

- Ability to work independently and manage time effectively

- Proficiency in Microsoft Office and CRM systems (e.g., Salesforce)

- Valid driver’s license and reliable transportation

Preferred Job Requirements

- Experience in power generation or equipment rental industry (e.g., generators, HVAC, or industrial equipment)

- Knowledge of towable generators, load requirements, and temporary power applications

- Familiarity with electrical distribution equipment (e.g., cables, transformers, transfer switches)

- Background in construction, utilities, or event power rental sales

- Existing relationships with contractors, industrial clients, or event coordinators

- Proven success in territory or account management for equipment rentals

- Understanding of DOT compliance and logistics for equipment delivery and pickup

- Experience using CRM tools (e.g., Salesforce) for sales pipeline management

- Technical aptitude to explain generator sizing and setup to customers

- Ability to read and interpret job site power requirements and one-line diagrams