Digital Marketing Manager

Position Title: Digital Marketing Manager

Employment Type: Full-time

Company Description

Seismos is an Austin-based technology company specializing in advance controlled acoustic sensing and AI-driven diagnostics. The technology provides real-time visibility into subsurface and pipeline environments, enabling closed-loop hydraulic fracturing and continuous pipeline integrity monitoring. By fusing proprietary sensing with advanced AI, Seismos delivers the operational intelligence needed to enhance performance, reliability, and autonomy.

Role:

The marketing manager will be a creative and analytical thinker responsible for developing and executing our marketing strategies. This role requires wearing multiple hats, as you'll be involved in a variety of tasks, from digital marketing campaigns to event planning and market research. The ideal candidate will be a self-starter, ready to take on challenges with a proactive and results-oriented approach.

Responsibilities:

1 - Strategy & Leadership

- Build a 12-month digital marketing roadmap aligned to revenue goals, product launches, and key trade-show cycles.

- Define KPIs and create dashboards that tie marketing activity to pipeline and bookings.

2 - Content & Campaign Execution

- Plan, launch, and optimize multi-touch campaigns (email, paid social, SEM, retargeting, ABM) that resonate with technical buyers.

- Own the editorial calendar; commission, write, or repurpose white papers, case studies, videos, and webinars showcasing customer value.

- Manage website CMS and landing pages, continually A/B-testing copy, design, and CTAs to improve conversion rates.

3 - Revenue & Funnel Management

- Partner with Sales to design lead-scoring models, automate hand-offs in the CRM (HubSpot or Salesforce), and shorten the MQL-to-SQL cycle.

- Optimize paid media budgets across Google Ads, LinkedIn, and industry publications to maximize cost-per-opportunity efficiency.

4 - Events & Field Marketing

- Coordinate the company's presence at major industry conferences, including booth design, pre-show promotion, on-site lead capture, and post-show nurture.

- Identify sponsorships or hosted workshops that raise visibility with key operators and service companies.

5 - Analytics & Continuous Improvement

- Track channel-level performance weekly; run experiments to improve click-through, engagement, and opportunity creation.

- Conduct market and competitor research to uncover emerging trends and whitespace opportunities.

Requirements:

- Ability to work in a fast-paced environment

- 4–7 years in B2B digital marketing, ideally industrial tech, or energy services

- Proven track record of building pipeline via paid and organic channels

- Mastery of a modern marketing stack (Analytics, Ads, LinkedIn Campaign Manager, HubSpot, WordPress or Webflow, marketing automation)

- Exceptional writing skills that translate complex technical concepts into compelling stories

- Bachelor’s degree in marketing, communications, business, or a related field

Travel

- May be required to travel to various well-site and vendor locations (< 15%)

If you're passionate about marketing and thrive in a collaborative, innovative environment, we'd love to hear from you. Join us in shaping the future of our industry and taking your career to the next level.

- Applicants only - Recruiters, please do not contact this job poster.