Marketing Manager

Charter Manufacturing is a fourth-generation family-owned business where our will to grow drives us to do it better. Join the team and become part of our family!

Charter Casting is looking for a Marketing Manager! Drive strategic growth and shape market presence as our Marketing Manager.

In this high-impact role, you'll lead customer targeting, messaging, and portfolio planning to fuel sustainable profitability. Be the voice of our brand across all channels and champion our value proposition in dynamic, competitive markets.

What you'll need:

- Bachelor’s Degree in Marketing, Business, or a related degree

- Seven plus years’ experience managing customer relationships and driving new business development efforts

- Experience developing customer acquisition, customer retention and cross sell campaigns

- Experience working with external marketing agency

- Experience with strategic business planning

- Experience in marketing systems/principles as they relate to volume/cost/price relationship

- Previous success leading others in cross-functional teams

- Demonstrated ability to collaborate and influence others throughout the organization

- Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers

- Knowledge of process control and Continuous Improvement systems

- Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results

- Knowledge of cost and margin drivers and their value in the market

- Proficiency with advanced features of Microsoft Office and Adobe software products

Preferred experience:

- Master’s Degree in Marketing, Business Administration, or related advanced degree

- Strong working knowledge of the metals manufacturing industry

- Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth

- Practical experience in the application and administration of marketing management requirements in a manufacturing environment

What you'll do:

- Lead design and deployment of cross-functional strategies to execute new market and product opportunities

- Lead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc.

- Lead efforts to identify and protect brand identity and customer facing value proposition

- Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers

- Lead and participate on the annual portfolio planning process and associated marketing plan development and execution

- Lead market promotional activity and communications for both prospects and current customers with press and trade publications

- Develop and maintain an annual Marketing budget that accomplishes business goals and objectives

- Assist with the development of product and price forecasts

- Assist with the development of the annual business plan and strategy

- Support the development of a comprehensive strategic plan to advance market presence

- Support the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shifts

- Support Inside and outside sales with messaging and scripts that achieve business objectives

- Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives

- Represent the company at industry association meetings

- Provide accurate market information for expansion and capital expenditures

- Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program. Identify opportunities for strategic partnerships

- Provide periodic formal presentations of go to market activities and associated marketing plans

The annual hiring range for this position is: $129,600-$162,000. The actual base pay offered to the successful candidate will depend on various factors, including but not limited to job-related skills, experience, and qualifications. Compensation decisions are tailored to the unique circumstances of each position and candidate.

We offer comprehensive health, dental, and vision benefits, along with a 401(k) plan that includes employer matching and profit sharing. Additionally, we offer company-paid life insurance, disability coverage, and paid time off (PTO).