Marketing Manager

Future Energy is looking for a proactive Marketing Manager that is a results-driven professional responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and pipeline growth. Reporting directly to the COO, this role requires a self-starter who takes ownership of projects, manages key vendor relationships, and delivers measurable impact on revenue growth. Some key responsibilities for this ON-SITE Michigan role include:

Responsibility #1- Strategy & Planning

- Develop and implement marketing strategies that align with business goals and growth objectives.

- Conduct market research to identify trends, customer needs, and competitor activities.

- Define target audiences and create buyer personas.

- Set marketing budgets and measure ROI to optimize spend.

Responsibility #2- Brand Management

- Oversee brand messaging, positioning, and consistency across all channels.

- Ensure brand guidelines are followed in all marketing materials.

- Efficiently manage the creative support provided by outside marketing agency.

- Coordinate with social media resource to maintain consistent messaging and execution.

Responsibility #3- Campaign Execution & Lead Generation

- Plans and executes multi-channel marketing campaigns including digital, email, social media, events, and print.

- Manages content creation efforts including blogs, videos, advertisements, and sales collateral.

- Develops and implements lead generation strategies to consistently generate 5 to 10 qualified leads per month.

- Collaborates closely with the sales team to provide marketing collateral and support pipeline growth.

- Manages CRM tools (Zoho CRM, Zoho Campaigns) and other analytics platforms to track leads, customer engagement, and campaign effectiveness.

- Designs, Tests and Manages paid advertising campaigns on platforms such as Google Ads and social media.

Responsibility #4- Digital Marketing & Analytics

- Oversees website performance optimization (SEO, UX, CRO).

- Tracks and analyzes marketing metrics, using data-driven insights to refine strategies.

Responsibility #5- Collaboration & Support; Team & Vendor Management; Professional Development

- Works closely with cross-functional teams including Accounts, Product, and HR (supporting HR on internal communications).

- Leads and coordinates with external vendors, marketing agency, and part-time social media resource to maximize efficiency and impact.

- Stays current with industry trends and best practices.

If you have 5+ yrs of marketing experience with at least 3 yrs focused on demand generation and campaign execution, you may have just found your new career!!