Digital Marketing Coordinator

Job Type

Full-time

Description

This hybrid position is in our Houston office (Galleria area).

Reports to: SVP, Marketing

Role Overview

We are seeking an ambitious and analytically minded

Digital Marketing Coordinator

to support our digital marketing and lead generation initiatives. This position is ideal for someone with hands-on marketing experience who is excited to grow in a fast-paced, performance-driven environment. You’ll work closely with cross-functional Marketing and IT teams to execute and optimize multi-channel campaigns that drive customer acquisition and engagement.

This role offers excellent exposure to digital channels, analytics, marketing automation tools, and strategic campaign development. You will gain valuable experience while contributing to meaningful business results.

Key Responsibilities Campaign Execution & Support

- Partner with internal teams to develop digital marketing campaigns across paid search, paid social, email, SEO, and display channels.

- Help manage day-to-day digital marketing operations including social media content, copywriting, creative coordination, and asset trafficking.

- Ensure campaigns launch on time and meet brand guidelines.

Content & Web Support

- Update and maintain landing pages, website content, and digital assets using CMS tools.

- Support SEO initiatives through keyword research, metadata optimization, and content coordination.

- Assist in drafting and scheduling email/SMS campaigns through platforms like HubSpot and Salesforce.

- Own lead tracking and integration with Lead Forensics, Zoominfo and Salesforce across marketing channels.

Analytics & Optimization

- Track and report on campaign KPIs such as clicks, conversions, CPC and engagement metrics.

- Use tools like Google Analytics and HubSpot to create performance dashboards.

- Design A/B tests and performance audits to support iterative improvements.

Cross-Functional Collaboration

- Coordinate with Sales, HR and IT teams to align marketing tactics and external outreach with business goals.

- Support lifecycle marketing programs that increase customer retention and re-engagement.

Requirements

- Bachelor’s degree in Marketing, Communications, Business, or a related field.

- 2–5 years of hands-on experience in digital marketing, preferably in a B2B or service-based environment.

- Working knowledge of platforms like Salesforce, Google Ads, HubSpot, and CMS tools like Wordpress

- Strong written communication skills and attention to detail.

- Analytical mindset with an eagerness to learn and improve campaign performance.

- Organized, self-motivated, and comfortable managing multiple projects with competing priorities.

Equal Opportunity Employer

We are an equal opportunity employer and value diversity in our workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.