Digital Marketing Specialist

Looking to apply your experience and expertise to a purpose-driven, operationally focused, and growing team making a positive impact in the world? The Marketing lead takes a hands-on approach in leading CMI Solar's marketing strategies and programs, focusing on demand generation, sales enablement, and brand awareness. Thriving in a hybrid, fast-paced, dynamic environment, the Marketing lead oversees the successful creation, development, and execution of all marketing efforts.

The Role:

- Reviewing current marketing trends and advertisements to determine the effectiveness of different styles and strategies

- Analyzing sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective

- Working with the Sales Team to develop successful strategies and campaigns that attract new customers

- Collaborating with the executive team to make high-level decisions regarding the budget and the direction of the company

- Creating and maintaining a successful brand and image that attracts new customers

- Developing marketing strategies for new products or services

- Generating traffic through proficiency in marketing automation and CRM tools to convert visitors into leads and customers for our sales team

- Developing and implementing a cohesive marketing strategy including objectives and goals to support growth and increase brand awareness

- Exploring and recommending new initiatives to support department and company objectives

- Driving all Marketing initiatives across the organization

- Focusing on effectively increasing margins by balancing objectives of growth and profitability through effective product management

- Managing and completing spontaneous internal requests alongside marketing plans you propose and implement

- Owning multiple projects at once while maintaining a high level of detail, sense of urgency, and ownership to "get it done" by handling timelines with both internal and external partners

- Leading the enhancement of our online presence and website(s)

- Ensuring Marketing projects meet deadlines and providing clear communications to stakeholders

- Aligning Marketing events to company strategy

- Conceptualizing and supporting the execution of multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

- Creating marketing materials such as brochures, presentations, and other sales enablement tools

- Overseeing and supporting content creation across digital platforms, blogs, and print channels

- Executing and managing email marketing campaigns using platforms such as Mailchimp to engage customers and drive conversions

- Staying current with market trends, product capabilities, and changes to our products and services

- Forecasting, drafting, implementing, and overseeing the Marketing department budget

- Communicating with all key stakeholders on changes

- Overseeing content creation and targeted customer strategies

- Aligning with Sales Leadership to drive customer retention initiatives

- Supporting with all other duties as assigned by manager

Location: Hybrid remote/in-person (Mississauga)

Required Skills/Proficiencies:

- 4+ years of marketing experience ( preferred in the solar/renewable energy field)

- Experience developing and implementing strategic marketing plans

- Successful experience working with internal and external stakeholders, including customers and vendor partners

- Ability to communicate effectively with partners at all levels, especially senior leadership

- Ability to act as a flexible and innovative team player with a roll-up-the-sleeves attitude and a hands-on approach

- Ability to manage time effectively and be focused on setting and executing clear objectives and priorities

- Commitment to excellence and high standards

- Versatility, flexibility, and a willingness to work within changing priorities with enthusiasm

- Ability to exercise strong organizational, problem-solving, and analytical skills

- Ability to demonstrate excellent customer service and interpersonal skills

- Proficient with Microsoft Office, especially Excel and PowerPoint, Adobe Creative, Canva, Mailchimp

Job Type: Full-time

Pay: $55,000.00-$78,710.61 per year

Benefits:

- Extended health care

Work Location: Hybrid remote in Mississauga, ON L4W 3W6

Application deadline: 2025-09-15