Marketing Coordinator

Marketing Coordinator

Full-Time | On-Site Preferred | Owatonna, MN (55060)

About Us

Black Forest is a U.S.–based custom jewelry manufacturer specializing in recognition jewelry, championship rings, scholastic rings, and promotional pins. We’re growing and ready to bring in our first in-house marketing hire to help execute our established marketing plan. This role is perfect for someone early in their career who wants ownership, variety, and the chance to make a visible impact in a small business setting.

Job Summary

The Marketing Coordinator will take the lead on carrying out marketing projects across digital, print, and trade channels. You’ll help drive our brand presence, support sales efforts, and keep marketing initiatives moving. This is a hands-on role focused on execution—not just assisting others.

Key ResponsibilitiesDigital & Social Media Marketing

· Create, schedule, and manage posts on LinkedIn, Instagram, and other platforms

· Monitor engagement, respond to comments/messages, and grow audience reach

· Repurpose content across distributor channels and partner networks

· Research trends and competitors to recommend opportunities

Email Marketing & Communication

· Build and execute email campaigns for customers, distributors, and leads

· Write product spotlights, announcements, newsletters, and follow-ups

· Maintain and segment contact lists

· Track open rates and light analytics

Website & Content Updates

· Assist with updating product pages, news, and resources on the website

· Coordinate basic SEO tasks (keywords, meta updates, alt tags)

· Add/download photos, graphics, and promotional content

· Work with owners or vendors on content refreshes

Creative & Branding Support

· Create or coordinate graphics using Canva, Adobe, or freelancers

· Assist with photography for products, events, and promotions

· Help maintain consistent branding across platforms and materials

· Support packaging, print assets, and visual storytelling

Trade Show & Event Marketing

· Coordinate production of signage, samples, and printed materials

· Support trade show follow-ups and lead tracking

· Assist with promotional offers or new product spotlights

Product & Distributor Marketing

· Upload content to distributor platforms (e.g., ESP, ZOOMcatalog, Distributor Central)

· Support product launch materials and messaging

· Assist sales team with flyers, presentation decks, and digital assets

Project & Campaign Coordination

· Maintain marketing calendars and oversee task timelines

· Track project status and follow up with internal stakeholders

· Collaborate with outside vendors or contractors when needed

· Assist ownership in rolling out brand and messaging initiatives

Marketing Tools & AI Implementation

· Use AI tools to help create content, visuals, and copy

· Support syndication or automation efforts

· Organize shared files, templates, and assets

Analytics & Performance Tracking

· Report on social, email, and website performance (light analytics)

· Gather feedback and insights to recommend improvements

· Track campaign results and engagement trends

Administrative & General Support

· Organize digital and print marketing assets

· Maintain version control on documents and promotional files

· Support internal communications and announcements

· Assist with light research when needed

QualificationsEducation & Experience

· Bachelor’s degree in Marketing, Communications, Business, or similar

OR 1–2 years of relevant marketing experience (internships count)

Skills

· Strong writing and communication abilities

· Familiarity with social media platforms

· Organizational and multitasking skills

· Experience with Canva, Adobe, or similar tools (or willingness to learn)

Nice to Have (Not Required)

· Email marketing platform experience

· CRM or digital marketing tool exposure

· AI or automation familiarity

· Interest in product or manufacturing marketing

Compensation & Benefits

Salary Range: $45,000 – $60,000 per year (based on experience)

Benefits Include:

· Health insurance

· PTO (paid time off)

· 401K with company match

· Paid holidays

· Growth and advancement opportunities

Why Join Black Forest?

· First in-house marketing role — real ownership from day one

· Variety of creative, digital, and project-based work

· Small business environment with direct impact

· Established, stable manufacturer with strong reputation

· Opportunity to grow your role as we grow

How to Apply

Apply directly through Indeed with your:

· Resume

· Optional short cover message

· Portfolio or examples of work (if available)

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

- 401(k)

- 401(k) matching

- Dental insurance

- Employee discount

- Flexible schedule

- Health insurance

- Health savings account

- Life insurance

- Paid time off

- Parental leave

- Vision insurance

Work Location: In person