Marketing Coordinator

Key Responsibilities:

Digital Marketing

- Develop and execute integrated digital marketing strategies through email campaign marketing, social media, and content marketing.

- Manage website updates, optimize for improved end user experience, and ensure alignment with overall brand goals.

- Leverage analytics to measure ROI and campaign performance, adjusting tactics to improve effectiveness.

Demand Creation

- Create and manage marketing campaigns that generate qualified leads and drive customer acquisition.

- Partner with sales and to develop targeted outreach strategies for new and existing customer verticals.

- Implement lead nurturing programs through marketing automation and CRM tools.

Brand Management

- Oversee the development, positioning, and consistent execution of the company’s brand identity across all touchpoints.

- Ensure all marketing content and presentation materials align with brand guidelines and reinforces brand messaging.

- Lead creative development for collateral, presentations, trade show materials, and digital assets.

Ecommerce Strategy & Implementation

- Drive the growth of online sales through the development and execution of a robust ecommerce strategy.

- Work with internal teams and external partners to enhance product listings, optimize search, and improve the digital shopping experience.

- Utilize ecommerce analytics to guide decision-making and identify opportunities for revenue growth.

Networking & Event Management

- Plan and manage company presence at industry trade shows, customer events, and networking functions.

- Coordinate event logistics, marketing materials, booth design, and lead capture strategy.

- Collaborate with sales to maximize event ROI and post-event follow-up.

Customer Vertical Data Analytics

- Analyze customer and market data to identify trends, opportunities, and areas for sales expansion and optimization.

- Develop customer segmentation strategies and targeted messaging based on vertical-specific insights.

- Support the sales team with tailored materials and campaigns aligned to customer verticals.

Vendor Co-op Management

- Manage co-op marketing programs with key vendors, ensuring maximum value and strategic alignment.

- Track budgets, submissions, and performance metrics to meet compliance and drive returns.

- Foster strong relationships with vendor partners and leverage shared marketing initiatives.

Required Skills and Qualifications:

- Bachelor’s degree in Marketing or a related field (or equivalent work experience)

- 5+ years of experience in a marketing role, preferably in B2B focused on industrial customer verticals

- Strong understanding of social media platforms (especially LinkedIn and Facebook) and B2B content strategies

- Familiarity with e-catalog platforms and email marketing tools

- Experience with Microsoft Office, particularly PowerPoint and Excel

- Detail-oriented with excellent visual and written communication skills

- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

- Self-starter with a collaborative mindset and the ability to work across departments such as sales, product, and customer servic

Salary- $60,000

Equal Opportunity Employer

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