Marketing Coordinator & Customer Service Representative

Who are we?

We empower our community to secure our future. Guelph Solar is a solar energy solutions company, specializing in residential and commercial solar development, installation, maintenance, and battery back-up. We are full-service, entirely in-house, and have a long history of doing excellent work.

Our core values represent our deeply held beliefs and guide our actions, which includes finding the right people to join our team:

1. Passion - We believe in what we do for our customers, our community, ourselves, and the environment. We love being of service to others and gain fulfillment from the important work we do.

2. Respect & honesty - We care about building and maintaining meaningful relationships among employees, customers and partners, and value fairness, trust, and integrity in all of our interactions.

3. Collaboration - We value teamwork and are always willing to pitch in where needed. We want to improve ourselves as individuals and Guelph Solar as a company. We make room for everyone's voice, and we listen without interruption, judgement and appreciate others' thoughts, feelings, and opinions.

4. Quality - Details are important, and we strive for the highest standard of work. We pride ourselves on our mastery of industry knowledge, ability to find creative solutions, and innovative approaches to product development.

5. Health & safety - Each person at Guelph Solar is valued and crucial to the success of the organization. As individuals, teams, and the company at large, we are committed to ensuring that the health and safety of each employee is of the utmost importance.

Guelph Solar offers competitive compensation and comprehensive benefits. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.

Overview

We are seeking an experienced and versatile professional to oversee marketing, customer service, and event coordination in a growing solar company. This role requires someone highly organized, with excellent attention to detail and written communication skills, who is able to manage multiple areas of responsibility.

Core Responsibilities

Marketing & Outreach

- Develop a Strategic Marketing Plan for Guelph Solar.

- Identify and research market and consumer trends.

- Competitive analysis and benchmarking.

- Oversee website updates and content development, ensuring strong SEO and discoverability.

- Manage advertising campaigns, including Google Ads, with a focus on measurable performance.

- Create content and manage company social media accounts, deploy blogs, email marketing campaigns and newsletters.

- Shape compelling stories and case studies that highlight company impact and values.

- Develop and collect customer surveys.

- Apply for certifications, grants, and awards to highlight company success.

- Plan and execute company events.

Customer Service

- Assist in customer service, ensuring timely and professional communication by phone and email.

- Phone and email routing to appropriate teams (Sales, Maintenance, Management, Operations).

- Service ticket creation and distribution to department leads.

Qualifications & Skills

Required

- Knowledge of marketing strategies, digital marketing metrics and key performance indicators.

- Excellent oral, written, and interpersonal communication skills.

- Exceptional attention to detail, strong time management and organizational skills.

- Ability to be resourceful and take initiative.

- Outstanding listening and analytical skills.

- Ability to manage multiple priorities and projects across marketing duties.

- Experience creating content and managing social media, website, company blog, and monthly newsletter. Build and deploy email campaigns.

- Experience in website design using Wix/Squarespace/Framer.

- Experience in photoshop, Illustrator, Google Slides, Powerpoint, Google Sheets, and Word, with an ability to design promotional materials, proposals and sales presentations.

- Ability to oversee automated workflows using ai agents (ChatGPT, Claude).

- Ability to manage internal tools and create advanced workflows (Google Admin, Airtable, Make.com) to create automation sequences.

- Passion for solar and being a part of a progressive, purpose-driven organization.

Assets

- Direct experience in the solar or renewable energy industry.

- Experience managing Google Ads.

- Event planning and community engagement experience.

- Personable attitude with photography/videography skills.

Job Types: Full-time, Permanent

Pay: $25.00-$27.00 per hour

Expected hours: 40 per week

Benefits:

- Casual dress

- Company events

- Dental care

- Disability insurance

- Employee stock purchase plan

- Extended health care

- Life insurance

- On-site parking

- Paid time off

- Profit sharing

- Vision care

- Work from home

Education:

- Bachelor's Degree (required)

Experience:

- Marketing: 3 years (required)

Work Location: Hybrid remote in Guelph, ON