Enterprise Communications Manager

Position Summary

The Enterprise Communications Manager is the day-to-day operational leader of New Braunfels Utilities’ Enterprise Communications team. This role turns strategy into execution by developing clear communication plans, managing priorities and workflows and delivering high-quality, timely communications across internal, external, digital, social and brand channels. This position requires strong professional communication experience, sound judgment and the ability to communicate clearly and effectively with executives, employees, media and customers. In close partnership with the Director of Enterprise Communications, the Manager provides leadership, structure, and forward planning that keeps the team aligned, prepared and on deadline. As a people leader, the Manager builds team capability, strengthens communication governance and ensures consistency in how NBU communicates. This role ensures all communications reflect reliability, transparency and care, reinforcing NBU as The Human Utility. Essential Duties & Responsibilities

Communications Leadership & Execution

- Lead the day-to-day execution of New Braunfels Utilities’ internal and external communications, translating enterprise strategy into clear plans, timelines and deliverables.

- Oversee communications across all channels, including internal communications, external and media relations, social media, digital platforms, marketing and brand initiatives.

- Ensure communications are accurate, timely, accessible and aligned with NBU’s brand standards, voice and values.

- Provide guidance on messaging, tone and approach for routine, complex, sensitive or high-visibility topics.

- Support planning and execution of crisis and emergency communications in coordination with leadership and operational teams.

People Leadership & Performance Management

- Lead and manage team performance, including goal-setting, regular feedback, mid-year and annual performance reviews and development planning.

- Support onboarding, training, mentoring and ongoing professional development of team members.

- Foster a collaborative, respectful and accountable team culture that supports high-quality work and continuous improvement.

Planning, Scheduling & Workflow Management

- Manage team schedules, coverage and leave coordination to ensure continuity of service and meet deadlines.

- Anticipate upcoming communication needs and proactively plan resources, priorities and timelines.

- Strengthen communication governance through clear workflows, review processes and standards.

Budget & Resource Management

- Manage the Enterprise Communications budget in coordination with the Director of Enterprise Communications.

- Approve purchases, contracts and expenditures in accordance with NBU policies.

- Monitor spending to ensure fiscal responsibility and alignment with approved budgets.

- Coordinate with vendors and consultants to ensure deliverables are completed on time and within budget.

Partnership & Stakeholder Collaboration

- Work closely with the Director of Enterprise Communications to align daily execution with enterprise strategy.

- Partner with internal departments and leadership to understand communication needs and provide guidance.

- Collaborate with subject matter experts to translate complex or technical information into clear, audience-appropriate messaging.

- Support executive communications, including presentations, briefings and organizational updates.

Brand Management & Governance

- Serve as a brand steward for New Braunfels Utilities, ensuring consistent application of brand standards, voice and visual identity across all channels.

- Oversee brand governance, including templates, style guides, review processes and approval workflows.

- Provide guidance to staff and internal partners on proper brand usage and risk mitigation.

General Responsibilities

- Model professionalism, integrity and ethical behavior.

- Maintain confidentiality of business, employee and customer information.

- Adhere to NBU policies, procedures and safety standards.

- Support organizational goals and performance measures.

- Perform other related duties as assigned.

Formal Education and Work Experience Requirements

Degree/Diploma Obtained: Bachelors

Work Experience Time Frame: Five Years + in related field, Three Year + Supervisory

Field of Study: Communications, Marketing, Public Relations or related field

Certification and Licensure Requirements

A valid Texas Driver’s License is required to operate a company vehicle when necessary.

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