Category Marketing Analyst

Description Competitive Benefits. Meaningful Extras. Unmatched Value.

- A place where you can take your career in the direction you want to grow and go

- Save on M&M Food Market products

Salary Range: $58,000-$73,000/annum

The Opportunity Are you hungry to bring delicious foods to Canadian tables?

Are you obsessed with the numbers behind what sells, where, and why? Join M&M Food Market at an exciting moment of transformation to help modernize real food for real life from coast to coast. As Category Marketing Analyst, you’ll be the data engine behind our Category Marketing team – turning shopper, sales, loyalty, and research data into clear stories that shape assortment, pricing, promotion and so much more. Think of this as business intelligence with a category marketing lens and a strong focus on consumer-centric, strategic analysis to support Marketing.

You’ll work closely with Category Marketing Managers, Brand, Consumer Insights, Ecommerce and Digital, Loyalty and Finance to size opportunities, evaluate tests and recommend where and how we win.

This is your opportunity to be the go-to data partner for category strategy at a proudly Canadian brand built on trust, quality, and taste.

Responsibilities Turn Data into Clear Category Stories

- Analyze POS, loyalty and research data to identify trends, gaps, and growth opportunities across key categories and customer groups.

- Build recurring and ad-hoc dashboards and reports that translate complexity into simple, actionable narratives for Marketing and the business.

Support Category Strategy & 4P Planning

- Partner with Category Marketing Managers to support 4P plans (product, price, promotion, placement) with fact-based insights, including elasticity reads, price ladders, promo performance, and assortment mix analysis.

- Help evaluate category initiatives (e.g., launches, delists, pack/price changes) with pre- and post-analyses and clear “keep/stop/optimize” recommendations.

- Support ad hoc needs across Marketing and the broader business (loyalty, digital, email, finance, etc.), jumping in where needed with a can-do, team-first mindset to help move projects over the finish line.

Drive Consumer-focused, Strategic Analyses for Marketing

- Support the Marketing and Consumer Insights teams with strategic, consumer-focused analysis POS data, loyalty cohorts, and research studies – surfacing what matters most for our brand, categories, and campaigns.

- Connect behavioural data (what people buy) with research (what people say) to inform positioning, targeting, and portfolio priorities.

Category Performance & Test-and-Learn

- Monitor category and item performance vs. targets; flag risks and opportunities early with clear, data-driven POVs.

- Support test-and-learn initiatives (e.g., new platforms, pilots, regional tests) by defining measurement plans, tracking KPIs, and summarizing results in concise, executive-ready readouts.

- Tools, Reporting & Data Stewardship

- Build and maintain Excel/BI reports and simple visualizations (e.g., Power BI / Tableau) that can be easily used by non-technical stakeholders.

- Work with Consumer Insights, IT, and Business Intelligence to ensure data quality, consistent definitions, and efficient use of internal and external data sources (POS, loyalty, retailer data, panel, etc.).

Cross-functional Collaboration

- Collaborate closely with Category Marketing, Innovation, Brand, Ecommerce, Loyalty & Digital, Finance, Supply Chain to support business cases and stage-gate decisions with robust analysis.

- Present findings clearly and confidently – tailoring the message for execs, peers, and cross-functional partners.

Qualifications

- University degree in Business, Marketing, Economics, Statistics, Data Analytics or a related field.

- 2+ years of experience in an analytical role (Category Analyst, Business Analyst, Insights Analyst, or similar), ideally in CPG, retail, or QSR.

- Experience working with sales/retail data (e.g., POS, loyalty, panel, retailer data) and turning it into insights for commercial teams.

- Strong Excel skills (lookups, pivots, basic modelling); experience with BI or data visualization tools (e.g., Tableau, Power BI) is a strong asset.

- Comfortable working with multiple data sources and large datasets; basic SQL or statistics is a plus.

- Familiarity with category management concepts (assortment, price architecture, promo, planogram principles) and performance metrics (units, sales, margin, penetration, trips).

- Insight-curious: you naturally ask “so what?” and “now what?” when you look at data.

- Strong problem-solver who can move from raw data to clear, structured recommendations.

- Comfortable working with some ambiguity and evolving business needs; you prioritize well and manage multiple requests.

- Passionate about food and curious about how Canadians eat, shop, and discover new products.

WHY M&M FOOD MARKET?

We’re a proudly Canadian company with a rich heritage and a bold future. At M&M, you'll find a culture that values creativity, collaboration, and people who truly care about bringing great food to the table. We’re building something delicious- and we’d love for you to be part of it.

Humble. Hungry. Smart. Does this sound like you?

Do others describe you as being a down-to-earth achiever? Someone who thinks outside the box and always strives to do more than what is required. Someone who sees the bigger picture? You sound brilliant to work with!

We Want You To Shine

We are committed to providing equal opportunities to all applicants. If you require accommodation due to a disability, you will have an opportunity to notify us when scheduling your interview.

Belonging Matters. Because You Do

We are an equal opportunity employer and encourage applications from all qualified individuals.

Our ability to work as one team across Canada, the United States and the Caribbean is foundational to our success. We show up as our authentic selves each day and create space for one another’s unique contributions.

We respect the diverse cultures, traditions and perspectives of Indigenous Peoples and seek to achieve equitable partnerships and opportunities with Indigenous communities.

The Fine Print

Candidates must be legally eligible to work in the country in which they applied. Regrettably, we are unable to sponsor employment visas at this time.

Please note that final candidates for this position will be required to undergo a confidential pre-employment background check, including but not limited to educational, criminal, credit, drug and alcohol, and/or fitness for duty testing.