Lead Generation and Nurturing Senior Manager

Reporting to the VP of Marketing, the Lead Generation & Nurturing Senior Manager drives early-stage engagement and conversion for high-value Residential and Small Commercial prospects. This role leads the design and optimization of demand generation strategies that accelerate growth and turn prospects into loyal customers. Working cross-functionally and with agency partners, you’ll deliver insight-driven campaigns that boost pipeline velocity, marketing ROI, and overall business performance.

Why join us:

Culture:

Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.

Competitive Compensation:

We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.

Flexibility:

We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.

Technology:

Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.

Employee Assistance Programs:

We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.

Opportunity:

A continuous focus on professional development with many opportunities for training & career growth.

Safety Focused:

We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

What you’ll do:

Lead Generation Campaigns

- Design and manage demand generation campaigns prioritizing high-CLV Residential and Small Commercial prospects

- Define and own the end-to-end lead generation and nurturing strategy aligned with corporate growth objectives.

- Drive innovation in targeting, segmentation, and personalization to maximize engagement and conversion.

- Collaborate with Customer & Market Insights to define and prioritize target segments based on CLV and behavioral data.

- Establish frameworks, processes, and KPIs for acquisition and conversion across all marketing channels.

Lead Nurturing Strategy

- Build structured nurturing tracks for early-stage leads that guide them toward sales-readiness

- Develop campaign content and sequencing that aligns with lead intent, behavior, and funnel stage

- Coordinate with Brand and MarComm teams to ensure consistency in messaging across awareness and conversion touchpoints

Conversion Funnel Optimization

- Monitor funnel metrics such as cost per lead, MQL volume, lead velocity, and conversion rates

- Identify drop-off points and gaps in lead engagement, and implement fixes through targeted campaigns or touchpoints

- Refine tactics based on performance insights and test outcomes

Team Building Cross-Functional Collaboration

- Recruit, mentor, and lead a high-performing team of specialists in acquisition, content, and marketing operations.

- Partner with Inside Sales to define and maintain clear criteria for lead qualification and handoffs

- Use feedback loops from Sales to optimize lead quality and improve targeting or messaging

- Work closely with Marketing Ops to ensure tracking and campaign execution tools support conversion objectives

What you bring:

- Post-secondary degree in Marketing, Communications, or related field;

- 5+ years experience in lead generation and nurturing (B2C/D2C preferred).

- 3 years of people leadership, including coaching, team development, and performance management.

- Deep understanding of customer segmentation, brand strategy, and conversion funnel optimization.

- Demonstrated success in designing and executing lead generation and nurturing strategies that drive measurable growth.

- Strong ability to manage complex initiatives, engage cross-functional teams, and maintain brand integrity.

- Craft persuasive, audience-tailored messaging and deliver compelling presentations for internal and external stakeholders.

- Experience managing both tactical execution (e.g., briefs, creative reviews) and high-level strategic initiatives.

- History of influencing acquisition strategy, channel mix, and budget allocation to optimize customer acquisition cost and market share.

- Proven ability to make independent decisions on acquisition strategy, resource allocation, and vendor selection.

- Experience applying established marketing frameworks while creating new approaches to address evolving customer behaviors and market dynamics.

Here at Superior Plus Propane, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals, we welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at sppcareers@superiorpluspropane.comto let us know how we can enhance your experience.