VP of Data Operations (Advertising, Marketing, or Digital Media)

Job Summary

We are seeking a strategic and technically strong VP of Data Operations to lead data infrastructure, governance, and analytics operations across media and marketing platforms. This role ensures data integrity, availability, and usability while scaling systems that power performance insights, attribution, and decision-making.

The ideal candidate blends deep technical expertise with operational leadership and a forward-looking vision for automation, AI, and advanced analytics.

Key Responsibilities

- Lead and evolve enterprise data architecture, warehousing, and ETL/ELT pipelines

- Oversee data governance, privacy compliance (GDPR, CCPA), and quality standards

- Drive ad operations strategy including trafficking, tagging, ad serving, and pixel implementation

- Partner with strategy, media, and analytics teams to align data with business objectives

- Manage and mentor cross-functional teams (data engineers, analysts, operations)

- Own vendor relationships and data tool integrations (e.g., cloud platforms, CRMs, BI tools)

- Streamline reporting workflows and ensure consistency across dashboards

- Build systems supporting real-time insights and campaign performance analysis

- Define and monitor KPIs for data pipeline health and team efficiency

- Lead initiatives in data automation, AI integration, media mix modeling, and attribution

Required Qualifications

- 10+ years of experience in data operations within advertising, marketing, or digital media

- Proven leadership managing enterprise-scale data environments and teams

- Strong expertise in SQL, Python, and modern data stacks (e.g., dbt, Airflow, Fivetran)

- Deep knowledge of data privacy, governance, and compliance frameworks

- Experience with multi-touch attribution, audience segmentation, and media performance data

- Excellent project management, communication, and stakeholder engagement skills

Preferred Skills & Experience

- Experience with cloud environments (AWS, GCP)

- Familiarity with identity resolution and CDP platforms

- Prior agency or consulting experience

- Client-facing experience and participation in pitches

Benefits & Perks

- Comprehensive health, dental, vision, life, and AD&D coverage

- Generous vacation and holiday PTO

- Work-from-home Fridays

- 401(k) retirement contributions

- Paid volunteer hours

- Ongoing professional development opportunities

- Collaborative, learning-focused work culture