VP, Marketing

About the Company:

Ouro is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Ouro’s financial products and services span prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners.

Ouro's flagship product Netspend provides prepaid and debit account solutions that connect customers with secure, convenient access to global payment networks so they can manage their money and make everyday purchases. With a nationwide U.S. retail network, customers can purchase and reload Netspend products at 130,000 reload points and over 100,000 distributing locations.

Since Ouro's founding in 1999 by industry pioneers Roy and Bertrand Sosa, Ouro products have processed billions of dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with regional offices around the world. Learn more at www.ouro.com.

Key Responsibilities

- Growth & Performance Marketing: Direct a multi-channel acquisition strategy across Paid Search, SEO, Paid Social, and Programmatic. You will be accountable for driving new funded account growth at efficient unit economics.

- Brand & Creative Excellence: Oversee the brand identity and creative studio, ensuring Ouro’s message is resonant, consistent, and differentiated in a crowded fintech landscape.

- Retention & Lifecycle: Own the 30, 60, and 90-day retention KPIs. You will build sophisticated CRM and engagement loops to maximize customer lifetime value.

- Partner Marketing: Develop and roll out comprehensive marketing strategies for new partner programs, ensuring seamless integration and co-branded success.

- Martech & Analytics: Modernize our marketing stack to ensure full-funnel visibility and attribution, enabling agile decision-making and precise ROI tracking.

- Strategic Go-To-Market: Lead the marketing execution for new pricing structures and product launches, aligning messaging with financial targets.

- Executive Leadership: Act as a key member of the Consumer Core leadership team. You will regularly present performance metrics, strategic roadmaps, and ROI analysis to the Board and Private Equity stakeholders.

The Profile

- Fintech or Subscription Expert: You have deep experience in either the fintech space or high-scale subscription models. You understand the nuances of financial regulations and the mechanics of recurring revenue.

- Digital Powerhouse: You are "under the hood" with Paid Search, SEO, and Media Buying. You don't just manage agencies; you know what "good" looks like at a granular level.

- Financial & Business Acumen: You live in the data. You have a proven track record of managing significant marketing P&Ls and hitting aggressive LTV/CAC targets.

- PE-Ready: You are comfortable with the pace, reporting requirements, and high-accountability culture of Private Equity-backed companies.

- Operational Leader: You have experience managing multi-disciplinary teams (Brand, Growth, Tech) and fostering a culture of high performance and continuous testing.

Qualifications

- 12+ years of marketing experience, with at least 5 years in a senior leadership role (VP or high-level Director).

- Proven success scaling a consumer brand to millions of users and managing substantial annual spends.

- Exceptional communication skills with the ability to translate complex marketing data into business outcomes for Board-level presentations.

- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

KPIs for Success

- New Funded Accounts: Achieve monthly and quarterly growth targets.

- LTV/CAC Ratio: Maintain or improve efficiency while scaling acquisition efforts.

- Retention: Measured lift in 30, 60, and 90-day active user rates.

- Strategic Rollouts: Successful market adoption of new pricing and partner programs.