Marketing Director
Why Work With Us?
Are you ready to be part of a remarkable story that spans over 120 years? At Blades Group LLC, we exist to glorify God by sharing His unique creation with the world and transforming communities through our natural road repair solutions.
We seek team members who see their work as a higher calling. Here, every task and interaction has deep significance. When you work with us, you are not just selling asphalt; you will be able to make a real impact on people's lives.
We are guided by our core values:
•We work hard, and it shows.
•We believe people matter; everyone has an innate value and deserves dignity and respect.
•We strive to be better today than we were yesterday.
We are seeking
We are seeking a visionary Marketing Director to lead our marketing strategy and execution during a pivotal growth phase; you know what it takes to double a company's revenue in two-to-three years and be capable of executing a strategy that supports that vision across both B2B and B2C (via distribution segments). In this high-impact role, you will own the marketing function and drive revenue, brand recognition, and demand generation. You'll work closely with the company President, Sales, and Production teams to ensure alignment with our business objectives and deliver measurable results.
As Marketing Director, you will craft compelling, persona-specific narratives for both brands, ensuring Road Rescue's e-commerce and retail presences are optimized, while RockAsphalt's messaging resonates with government clients. Leveraging our established marketing technologies, you'll orchestrate cohesive lead generation strategies that harmonize brands without overlap. You will also build and lead a world-class marketing team, starting with external agencies and gradually developing internal talent while fostering a culture of collaboration, innovation, and excellence.
Your leadership will be crucial in embedding our mission and values into every marketing touchpoint, ensuring our efforts reflect our commitment to impacting communities and glorying God through our work. We are looking for a passionate storyteller with a strategic mindset who thrives in fast-paced environments, loves solving complex problems, and is eager to make a lasting impact.
If you're ready to shape brands that make a real difference and be part of something greater, we invite you to join us and be the voice that tells our incredible story to the world.
What You Bring!
•You’ve done this before. You’ve led marketing through real growth — not just brand refreshes or isolated campaigns. You’ve been in the driver’s seat, building marketing that supports business expansion and drives revenue.
•You take full ownership. Strategy, execution, team leadership — you’re comfortable owning the whole thing. You know how to prioritize, set direction, and move fast without losing focus.
•You know what good execution looks like. Whether it’s reviewing agency performance or launching a new campaign, you can tell the difference between activity and progress. You raise the bar and hold teams (internal and external) to it.
•You’ve built and led teams. You’ve hired, mentored, and led marketers before — and you know how to spot the difference between a good hire and the right hire.
•You bring structure without red tape. You know how to scale what’s already in place. You make processes clearer and faster, not more complicated.
•You focus on results. Your decisions are grounded in what drives pipeline, lowers cost per lead, and improves retention — not just what looks good on a dashboard.
•You understand both B2B and distributor-driven marketing. You know how to speak to different audiences and adjust strategies depending on the channel.
•You work well across departments. You know how to partner with Sales, Product, and Ops to get aligned, stay focused, and drive shared outcomes.
•You’re ready to be here. You’re not looking for another remote gig. You want to be part of the team, on the ground in San Antonio, helping build something with real impact.
•You bring fresh perspective. You’ll spot gaps we don’t see. You’re not afraid to speak up, challenge what’s not working, and push for better.
Key Responsibilities
•Owning the marketing function. You’ll take full responsibility for how we go to market — across strategy, execution, messaging, and results. This includes both the big-picture roadmap and the day-to-day campaigns.
•Improving what already exists. A lot of the groundwork is already in place. You’ll come in, sharpen it, and make sure it’s running at a higher level. You’re not reinventing the wheel — you’re making it faster, stronger, and more focused.
•Driving lead generation and customer growth. You’ll make sure our campaigns generate qualified leads, move them through the funnel, and contribute meaningfully to pipeline and revenue
•Working across teams. You’ll collaborate with Sales, Product, and Operations to keep everything aligned. You’ll help turn marketing into a multiplier — not a silo.
•Leading sales enablement. You’ll build the materials Sales needs to win — one-pagers, case studies, decks, messaging frameworks — and make sure they’re actually used.
•Embed our mission of glorifying God into all marketing efforts, balancing commercial success with community and ministry impact.
•Overseeing our agency partners. You’ll evaluate what’s working, where we’re overspending, and what needs to change. In the short term, you’ll manage external partners. Over time, you’ll build and lead an in-house team.
•Building the internal team. You’ll create the right structure, make smart hires, and lead a lean, effective marketing team that knows what good looks like.
•Tracking what matters. You’ll define the right metrics, build dashboards, and report on what’s actually moving the needle — not just what’s easy to measure.
•Making us better. You’ll bring insights we haven’t seen, challenge assumptions, and push the company forward. You’re not here to maintain — you’re here to help us level up.
What We Offer You
Blades Group LLC, Team Members enjoy generous compensation plans starting with a competitive salary and access to our company benefits including:
•401(k) with Company Match
•Accident & Hospitalization Insurance
If you are a motivated marketing leader excited by the challenge of scaling a business and building a world-class team, we want to hear from you. Apply now and help us shape the future of Blades Group LLC, we encourage you to apply!
For more information, check us out at https://rockasphalt.com/careers/#job-openings
Blades Group LLC, is an equal opportunity employer. For reasonable accommodation of disability during the hiring process, call (210) 255 2008.