A common theme among top rated companies are the people behind the name, and Visionary Homes is no exception. Visionary is passionate about looking for ways to edify our employees’ lives, the lives of our trades, and the lives of our homebuyers. We are excited about our projected growth and looking forward to adding new positions. Are you ready to work somewhere you love?
We are looking to for a talented Director of Marketing to join our company’s Marketing team.
This is an in-office role, requiring availability to work out of our Pleasent Grove, Utah office.
The Director of Marketing will play a pivotal role in executing Visionary Homes’ marketing strategy under the guidance of marketing leadership. This position is responsible for implementing and optimizing comprehensive marketing initiatives that enhance the company’s brand, support business growth, and expand market presence.
The Director will oversee areas including market research, product and service marketing, public relations, communications strategy, and advertising. This role will also lead a team of in-house Marketing Coordinators and manage relationships with external contractors, ensuring all efforts are aligned with the broader marketing vision. The role reports directly to the Acting CMO.
Key Responsibilities:
•Work with marketing leadership to develop and execute strategic marketing plans to drive business growth.
•Work with the team to set clear marketing goals and objectives that align with the company's vision.
•Oversee content marketing strategy, ensuring alignment with brand voice and objectives.
•Track Key Performance Indicators (KPIs) to measure the success of marketing efforts.
•Allocate and manage the marketing budget effectively.
•Collaborate with sales, product development, and other customer success teams to ensure seamless communication and strategy alignment.
•Work with marketing leadership to present quarterly and annual marketing plans and results to senior leadership.
•Analyze existing marketing strategies, providing actionable recommendations for improvement.
•Stay informed about emerging marketing technologies and industry trends.
•Attend relevant marketing conferences and professional development programs.
•Work with the marketing team to design, plan, and implement innovative marketing campaigns.
•Oversee the development of marketing assets, including websites, print materials, advertising campaigns, social media, videos, and photography.
•Provide leadership, training, and mentorship to the marketing team.
Requirements:
•Proven experience as a Marketing Director for a multi-million-dollar company or in a senior marketing role at an agency serving multi-million-dollar clients.
•Prior experience in the Home Building Industry (preferred).
•Bachelor’s degree in business administration, marketing, communications, or a related field.
•Strong leadership and organizational skills.
•Analytical mindset with a creative approach to problem-solving.
•Excellent communication and interpersonal skills.
•Proficiency in current digital marketing tools and techniques.
•Experience in leading and analyzing digital marketing performance
•Customer-focused mindset with a strategic approach.
Physical Requirements:
•Prolonged periods of sitting at a desk and working on a computer.
•Ability to lift up to 15 pounds.
•Willingness to travel as needed.
About Us
At Visionary Homes, we value a work-life balance and truly loving where you work. Visionary Homes has a culture unlike any other. Employees are eligible for discounts on new homes and executives truly care about your well-being. You'll see why employee retention at Visionary is exceptional!
At Visionary Homes:
•Family-We value and recognize the unique talents and abilities of each individual team member within the Visionary Homes Family. We empower and inspire our team to utilize their strengths and realize their highest potential by providing quality training, excellent resources, and meaningful opportunities. The Visionary Family is our greatest strength
•Craftmanship-We design, produce, and deliver quality communities and homes. We align ourselves with highly skilled industry partners. We continually refine our designs, processes, and customer experience with precision and care.
•Edify-We exist to edify. The better we edify, the more powerful our relationships will be. Edification is our cornerstone for success.
•Humility-A willingness to see ourselves truthfully, an ability to acknowledge our mistakes and limitations, and an appreciation of the value of all things.
•Integrity-The act of doing what is right when no one is looking. Be honest with yourself, speak the truth, stand up for what you believe, keep your promises, and be responsible for your actions.
•Ownership-By adopting the ownership mindset, you continuously look in the mirror and ask yourself what you can do better to get the results that you desire to achieve.
You can look forward to:
•Professional growth and career advancement opportunities
•Comprehensive benefits package, benefit eligibility after 30 days of employment
•True connection to our company’s mission and purpose
•Opportunities to give back and serve others
•Training and education assistance
•401k + company contribution
•Recruitment referral bonus
•Home buyer referral bonus
•Employee homebuilding discount
•Access to Jazz games, events, and concerts
•Company parties and team building activities
•Fully stocked break room with free snacks and drinks to keep you well hydrated and fed!
Equal Opportunity
Visionary Homes is an equal-opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Visionary Homes encourages military-experienced candidates to apply. All employment is decided based on qualifications, merit, and business need. We are looking for dynamic individuals to join the Visionary Homes family, and we want to invest in those who want a career.