HB NEXT

Director of Product Marketing

LocationLawrenceville, GA
Job TypeFull-time
Salary$120,000-$150,000

About This Job

HB NEXT is a technology-enabled solutions company, supporting the construction, industrial, general, and utility industries. It is the nation’s leading Compliance-as-a-Service “CaaS” company. HB NEXT takes a hands-on role through an outsourced managed services offering to manage a clients OSHA, DOT, EPA, and Fleet compliance. This approach is designed to minimize risk, protect owners, and stake holders, control or lower General Liability and Auto Insurance premiums and alleviate administrative burdens on existing teams for a fraction of the costs to hire a full-time employee.

HB NEXT Compliance as a Service makes compliance activities easy and effective by combining expert knowledge, efficient administrative support, diligent program oversight and managed virtually through Sequence XT, HB NEXT’s proprietary software. The approach ensures that all compliance related programs, policies, and processes are consistently followed, managed, and applied across a company’s entire organization.


POSITION

HB NEXT is seeking a Director of Product Marketing, to lead and execute a results-driven marketing strategy focused on growth, lead generation, and brand visibility for HB NEXT’s fast growing Sequence XT software and the company’s Managed Services solutions. This leader will be responsible for shaping the company’s marketing vision for the company’s Compliance as a Service (“CaaS”) offerings, driving adoption of the Company’s proprietary Sequence XT software platform, expanding the company’s uniquely positioned Managed Services offering and supporting commercial goals through creative, analytical, and tactical marketing leadership.

This role will collaborate cross-functionally with business leaders to strengthen the HB NEXT brand, optimize marketing campaigns, and position the company as the go-to software and managed services solutions provider in the compliance industry.

The position will be based out of the HB NEXT Corporate Office in Lawrenceville, GA.


Key Responsibilities


Marketing Strategy & Leadership

Lead the development and execution of integrated marketing strategies to support business growth and market penetration of software and managed service solutions

Conduct market and competitor analysis to identify trends, opportunities, and positioning strategies.
Drive brand strategy and ensure consistency across digital, print, and events.
Align marketing initiatives with sales and product development to support revenue goals.
Manage marketing budget and allocate resources effectively for maximum ROI.
Drive pricing strategy, in conjunction with sales and business unit leaders. To improve margins and revenues. Understand and drive Value Pricing and Transactional pricing initiatives.


Portfolio Management, New Offerings & Pricing

Quantify total available markets for potential new Service and Software offerings for the safety and environmental service/product portfolios.

Lead growth initiative reviews.
Develop value propositions for the safety and environmental service/product portfolios and work with regional teams to tailor specific messages to defined market segments.
Install pricing best practices to maximize volume and margin expansion, while reducing cost.
Drive pricing to improve margins and revenues. Understand and drive Value Pricing and Transactional pricing initiatives. Leverage pricing to offset inflation and other headwinds.
Responsible for the approval of the company's product pricing and positioning.
Leverage competitive intelligence to effectively position offerings and drive share gains.


Product & Content Marketing

Oversee the company’s tradeshow and events strategy and calendar, including ensuring effective messaging, materials and resources as well as attendance at key events to support sales.
Partner with the Demand Generation team to drive results through effective customer segmentation and messaging
Collaborate with product owner (CTO) to develop go-to-market strategies for product features and updates.
Create and oversee the development of product collateral, case studies, white papers, webinars, and presentations.
Lead sales enablement and provide tools to the sales team to improve the quality of customer conversations
Translate complex software solutions into clear value propositions and customer benefits to help sales communicate benefits to clients and prospects
Develop customer journey maps and support lifecycle marketing initiatives that increase customer satisfaction and retention.
Working collaboratively with business unit leaders, champion the voice of the customer internally to influence product enhancements and service delivery.

Team Leadership & Cross-Functional Collaboration (integrated across all responsibilities)

Grow and lead the marketing function, fostering a culture of innovation, ownership, and results.
Develop a staffing plan for future marketing hires and team growth
Partner with Sales, Customer Success, and Product to ensure tight alignment and shared KPIs.


CANDIDATE PROFILE


Education and Experience Requirements

8–10 years of progressive marketing experience, with specific experience in B2B Managed Services, Tech Enabled / SaaS or software solutions.

Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA a plus.
Proven success in software and managed services product marketing, demand generation, and campaign execution.
Deep experience with digital marketing platforms, analytics tools, and CRM/automation systems (Hubspot experience preferred).
Demonstrated ability to lead and scale high-performing marketing teams.
Strong analytical, project management, and storytelling skills.
Experience marketing to construction, industrial, or compliance sectors preferred.


Work Location

This position is located at HB NEXT Corporate Office in Lawrenceville, GA, USA.


Profile & Skill Set

Strategic thinker and hands-on executor who is results-oriented and data-driven.
Strong collaborator with a track record of working cross-functionally to achieve shared goals.
Excellent communication and presentation skills, capable of influencing internal and external stakeholders.
Creative, energetic, and entrepreneurial mindset with a passion for software solutions and customer success.
Ability to balance long-term vision with short-term execution and tactical planning.
Committed to integrity, innovation, and building a customer-centric marketing engine.

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