MARKETING SPECIALIST

Position Description:

Job Overview:

This position will oversee the broader marketing strategy while playing a key role in driving Fast Lanes retail growth by developing marketing and merchandising plans, executing social media campaigns and loyalty content, tracking performance, and collaborating with management team to achieve business goals and deliver insight-led recommendations that strengthen our in-store presence and support customer growth.

Essential Job Functions include, but not limited to:

Manage various categories of products with regard to trends, competitive activity, sales, and gross profit to improve return on investment and market share.

Develop pricing and promotional strategy for areas of responsibility. This includes coordination of advertising and signage needs.

Establish retail pricing guidelines, gross profit, sales objectives to maximize profit potential in conjunction with budget and strategies.

Source innovative new products, ideas, and promotions, including the ability to get in/out of trends quickly, seasonal, and event opportunities.

Develop and maintain plan-o-grams with key suppliers. Support these efforts by being present at resets when necessary.

Conduct meetings and visit stores to inform Operations of new and existing merchandising tools available to enhance the consumer image and profitability, and to ensure continuity and consistency of programs

Negotiate costs and promotions to maximize sales and profit in stores.

Identify new suppliers and add/discontinue products to maintain a variety. Manage all vendor contracts to ensure timely receipt of rebates and promotional funding.

Work in conjunction with store operations to develop and oversee training programs.

Checks market competition, complete pricing surveys, and provide feedback on product pricing and promotions.

Ensures Day 1 functions are executed at the store level

Creates and validates floorplan changes and updates.

Verify signage requirements, execution, and update store profiles anytime there are program or equipment changes, remodels, or rebuilds.

Works with vendors to identify opportunity areas and develop plans to enhance expectations and execution at the store level.

Develop digital marketing strategies.

Handle all aspects of the Fast Lane Loyalty program

Travel to Trade shows, stores, and other industry events.

Actively model and support a culture of safety which includes, but is not limited to, food safety, Team Member safety, customer safety.

Actively participate in and promote an environment that embraces diversity, inclusion, and respect for Team Members, Customers, Vendors, and the Community.

Ability to talk, hear, stand, walk, reach with arms and hands, climb or balance, and stoop, kneel, or crouch

Ability to occasionally lift up to 30 pounds

Ability to enter and work in a cooler at a temperature of 40 degrees for up to 30 minutes

Ability to respond appropriately in an emergency or hazmat situation

Ability to handle high levels of stress

Regular and reliable attendance

Ability to operate in a constant state of alertness

Preferred Qualifications/Experience/Education

A degree in business, marketing, or a related field or equivalent experience

Experience in merchandising

Strong negotiation skills

Strong social media skills

Must pass background screenings

Must have a valid drivers license

Must possess strong leadership, management, team-building, and communication skills

Travel required

Additional Information: Medical, Dental, Vision Insurance

Short-and Long-Term Disability Insurance

Life Insurance

Accident and Hospital Indemnity Insurance

401K with Company Match - Up to 5%

Vehicle Allowance

Gas Discounts with Loyalty Program

Company Discounts

FREE Employee Assistance Program for Employees & Family - Counseling, Financial, Relationships, Mental Health

Flexible Scheduling

TEAM environment