Digital Product Manager Senior

Job Posting End Date

12-15-2025

Please note the job posting will close on the day before the posting end date.

Job Summary

As a Senior Digital Product Manager, you will drive the content evolution of our 7 operating company websites, enhancing the experience for over 2.3 million monthly users. Your primary goal will be to ensure these websites effectively meet both user and business needs. You will define a clear product vision, work closely with key stakeholders from each operating company and customer service team to develop a strategic roadmap, and collaborate with designers and developers to bring that vision to life.

Job Description

What You'll Do:

- Understand and Represent User Needs: Conduct market research, perform competitive analysis and derive insights from user feedback and behavioral analysis to create goals that positively and directly impact the lives of customers.

- Define and Manage Product Vision: Align with internal stakeholders on business goals to create clarity of purpose for the product. Manage the product backlog, prioritizing items based on business value and motivating teams to support the product vision.

- Manage the Product Team: Define product objectives, collaborating with designers, developers, user experience researchers, and writers to create engaging, user-friendly, and accessible websites. Prioritize tasks to ensure team progress is monitored and future expectations are clearly communicated to stakeholders.

- Lead Content Strategy: Define accountability for different content types and stages of the content lifecycle. Implement processes for managing content from creation to maintenance, ensuring quality, compliance and alignment.

- Evaluate and Optimize the Product: Identify and track key performance indicators that measure product value, adjust the product roadmap based on data insights, and stay informed about industry trends and potential disruptors.

- Facilitate Team Evolution: Foster cross-team collaboration, alignment, and identification of necessary skillsets for product evolution. Continually develop your skills to facilitate career growth in the field.

What We're Looking For:

- Bachelor’s degree in business, user experience, technology or related field plus 6 years of experience delivering digital products, OR

- Associate degree with 8 years related experience, OR

- High school diploma / GED with 10 years of experience

Preferred Qualifications:

- Strategic thinking with enthusiasm to drive product and organizational progress.

- Emotional intelligence to balance the needs of a cross-functional team.

- Strong verbal and written communication skills, adaptable to various audiences.

- Empathy for users and the ability to advocate for their needs.

- Analytical mindset with a data-driven decision-making approach.

- Understanding of headless content management systems (e.g., Storyblok, Contentful.)

- Comprehension of web technologies such as React, Typescript/JavaScript, REST APIs, and the experiences they enable to set a compelling product vision.

- Rapid prototyping HTML/CSS using browser developer tools to quickly show possibilities to stakeholders.

- Understanding of user-centric web performance metrics such as Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), bounce rate, page load time, and conversion rate.

- Knowledge of electric utility audiences and market.

- Product Manager or Product Owner certification.

In addition to a competitive compensation, AEP offers a unique comprehensive benefits package that aims to support and enhance the overall well-being of our employees.

Compensation Data

Compensation Grade:

SP20-008

Compensation Range:

$96,110.00 - $124,940.00

The Physical Demand Level for this job is: S – Sedentary Work: Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently. (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

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It is hereby reaffirmed that it is the policy of American Electric Power (AEP) to provide Equal Employment Opportunity in all respects of the employer-employee relationship including recruiting, hiring, upgrading and promotion, conditions and privileges of employment, company sponsored training programs, educational assistance, social and recreational programs, compensation, benefits, transfers, discipline, layoffs and termination of employment to all employees and applicants without discrimination because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, veteran or military status, disability, genetic information, or any other basis prohibited by applicable law. When required by law, we might record certain information or applicants for employment may be invited to voluntarily disclose protected characteristics.