Digital Marketing Specialist

Responsibilities

Collaborate cross-functionally with marketing, sales, IT and management teams to develop and execute on digital deliverables that align with goals

Lead the process for digital projects, including goal identification, KPIs, concepting, development, deployment, and measurement

Monitor, analyze and report on leads generated from marketing channels

Serve as liaison with agency partners to ensure strategic alignment in development, implementation and measurement of SEO, PPC and programmatic advertising, landing pages, website updates and performance analysis

Leverage data from various touchpoints - including email and social media marketing (organic and paid), Google Ads and more - for performance measurement and future decision making

Understand target audiences across each company and tailor strategies accordingly

Monitor results of campaigns to measure performance and adjust as needed

Review and analyze all digital materials to ensure proper branding and quality control

Assist in maintaining standards for digital assets, including but not limited to: templates, storage, naming conventions

Some assistance with planning and hosting virtual marketing events

Conduct project, market research

Qualifications

Bachelor's degree in marketing, analytics, or related field (advertising, digital media, communications, etc.)

A minimum of 5 years in a full-time digital marketing position

Strong proficiency in industry-standard digital platforms like HubSpot/Salesforce or other CRM; ConstantContact/MailChimp or other email platforms

Proficient with WordPress CMS, including themes, plugins, and page builders.

Familiarity with Google Analytics (GA4), Google Tag Manager, SEO tools (e.g., SEMrush, Moz, Yoast) and website performance testing tools

Understanding of social media platforms and strategies

High level of organization, creativity, attention to detail, strong problem-solving skills, and all-around team focus

Agency or enterprise-setting experience is preferred

Experience with basic HTML/CSS is preferred

Experience working in Asana and Power BI is preferred

Proven experience via a portfolio is preferred

Work Environment

The Digital Marketing Specialist will work in a dynamic corporate environment, collaborating regularly with the marketing and sales teams across all portfolio companies. Travel will be required to obtain project-related information, attend client meetings, industry conferences, or other business-related functions.