Job Summary
We are seeking a highly skilled and motivated Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a strong background in digital marketing strategies, including SEO, SEM, and conversion optimization. You will be responsible for developing and executing comprehensive digital marketing campaigns that drive brand awareness, engagement, and conversions. Your expertise in research, content management systems, and various digital marketing tools will be crucial in achieving our marketing objectives.
Responsibilities
•Develop and implement effective digital marketing strategies to enhance online presence and drive traffic to the company website.
•Conduct thorough market research to identify trends, customer preferences, and competitive landscape.
•Optimize website content for SEO to improve organic search rankings and increase visibility.
•Manage SEM campaigns across various platforms to maximize ROI and achieve targeted conversion rates.
•Oversee content creation initiatives, ensuring alignment with brand messaging and audience engagement goals.
•Utilize analytics tools to monitor performance metrics, analyze data, and provide actionable insights for continuous improvement.
•Collaborate with cross-functional teams to ensure cohesive messaging across all digital channels.
•Stay updated on the latest digital marketing trends, tools, and best practices to maintain a competitive edge.
Requirements
•Proven experience in digital marketing with a focus on SEO, SEM, and conversion optimization.
•Proficiency in content management systems and familiarity with web development technologies such as JavaScript.
•Strong analytical skills with the ability to interpret data using SQL or other analytical tools.
•Excellent research skills to identify market opportunities and customer insights.
•Demonstrated ability to create engaging content that resonates with target audiences.
•Strong project management skills with the ability to manage multiple campaigns simultaneously.
•Excellent communication skills, both written and verbal, with a keen eye for detail.
•Marketing skills and experience
•A proactive attitude towards learning new tools and techniques in the ever-evolving digital landscape.
Join our dynamic team as we strive to elevate our brand through innovative digital marketing strategies!
Job Types: Full-time, Part-time
Pay: $65,000.00 - $75,000.00 per year
Experience:
•Marketing: 5 years (Required)
•Digital marketing: 5 years (Required)
Language:
Ability to Commute:
•Hialeah, FL 33010 (Required)
Work Location: In person