Digital Marketing Specialist

Company Description

At Kenny U-Pull, we take pride in giving used vehicles a second life. Our 27 auto recycling yards across Quebec, Ontario, New Brunswick and Nova Scotia are backed by 400+ employees who are passionate about reinventing the market for used cars and helping to create a greener environment for generations to come. Since 2008, we have recycled over 1 million vehicles and counting!

Kenny U-Pull is a division of American Iron & Metal (AIM), a recognized global leader in the metal recycling industry, with more than 125 site locations, 4000 employees worldwide and over 3.5 billion dollars in yearly sales.

Job Description

The Digital Marketing Specialist will develop and execute digital marketing strategies to generate leads, and maintain a strong digital presence on-line to align with the Car Buying Leads objective. This role requires creativity, analytical skills, and a deep understanding of digital marketing tools and trends. The duties include researching, strategizing with other professionals, and creating campaign content.

Your responsabilities will be:

+ - SEM: (PPC) campaigns on the Google Ads platform: Create, Manage, and Optimize Google Ads Campaigns: Develop keyword strategies, write ad copy, set budgets, and manage bids to maximize ROI.

- SEO: Manage and implement SEO best practice to increase traffic and generate organic leads

- Implement and Refine Lead Generation Campaigns: Design and execute campaigns aimed at generating quality leads through various digital channels respecting the set CPA and ROI.

- Social Media: Develop and Execute Facebook Ads: Plan, create, and manage campaigns on Facebook (and Instagram) tailored to specific audiences and objectives.

- Website Design (WordPress): Utilize WordPress for website design and maintenance.

Qualifications

+ - SEO/SEM

- Social media

- Display advertising campaigns

- WordPress website design

Additional Information What we offer:

Eligible for paid vacation upon hire *

Vacation quota is prorated according to the period of activity during the year.