Marketing Specialist
Las Vegas, NV
Full-time
$52,000-$55,000About This Job
Job Summary
We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand awareness, drive customer engagement, and support overall business objectives. This role requires a blend of analytical skills and creativity to effectively communicate our brand message across various channels.
Responsibilities
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Develop and implement comprehensive marketing plans to promote products and services with current customer base, online, and social media.
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Conduct market research and analyze consumer trends to create marketing content for social media and various online platforms for brand awareness and promotions.
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Create compelling brand and promotional initiatives for various platforms, including websites, social media, email campaigns, and advertisements.
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Manage content marketing initiatives to ensure brand development, recognition, and awareness.
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Utilize analytics tools to track campaign performance and optimize marketing efforts based on data insights.
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Collaborate with management to ensure cohesive marketing direction and develop solid brand effort strategies.
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Oversee the management of the company’s brand, ensuring content is up-to-date and engaging and is consistent with company vision.
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Execute email and traditional mail marketing campaigns aimed at customer retention and acquisition.
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Support e-commerce and internal marketing by developing targeted advertising strategies that drive online sales.
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Stay current with digital marketing trends and best practices to enhance overall marketing effectiveness.
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Manage website, social media, and various online platforms to ensure accuracy of information and content effectiveness.
Skills
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Proficiency in copywriting with a strong ability to craft engaging content.
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Solid understanding of analytics tools for measuring campaign performance.
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Experience in Canva or Adobe to create online and traditional marketing collateral is required.
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Knowledge of content marketing strategies that resonate with target audiences.
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Basic understanding of HTML for minor website adjustments as needed.
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Experience in advertising across various digital platforms.
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Strong skills in email and traditional marketing techniques to maximize engagement rates.
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Knowledge of e-commerce principles to support online sales initiatives.
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A passion for digital marketing with a willingness to learn and adapt in a fast-paced environment.
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Ability to coordinate and stage ideas with team and management for social media content.
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Experience in product management is a plus.
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Experience in the service industry is a plus, but not required.
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Ability to work independently and work with a team when required; team player.
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Must have solid communication skills, written and verbal.
If you are ready to take your marketing career to the next level in a collaborative environment that values creativity and innovation, we encourage you to apply!
Job Type: Full-time
Pay: $52,000.00 - $55,000.00 per year
Benefits:
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401(k)
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401(k) matching
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Dental insurance
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Employee discount
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Flexible schedule
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Health insurance
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Life insurance
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Paid time off
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Professional development assistance
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Referral program
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Tuition reimbursement
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Vision insurance
Schedule:
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8 hour shift
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Day shift
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Monday to Friday
Education:
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High school or equivalent (Preferred)
Experience:
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Marketing: 2 years (Required)
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Canva or Adobe: 1 year (Required)
Ability to Commute:
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Las Vegas, NV 89118 (Required)
Ability to Relocate:
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Las Vegas, NV 89118: Relocate before starting work (Preferred)
Work Location: In person
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