Marketing Specialist

Job Summary

· Supports the work of ownership on projects aimed at maximizing company profits and developing sales strategies or marketing campaigns

Duties/Responsibilities/Tasks

· Gather and present information on advertising proposals

· Create, proofread, revise and submit ads, PR articles, company profiles and product descriptions before due date

· Submit Show Guide (Catalog, Directory) listing and Program Ad (if applicable) for expos

· Maintain advertising and tradeshow spreadsheets

· Proofread and revise company literature, forms, manuals, posters, etc. when needed

· Proofread and submit edits for distributor catalog entries when requested and approved

· Create and submit graphics for expos when needed

· Monitor company website for needed updates and then make the approved edits

· Create submissions for and monitor social media accounts

· Distribute RSM leads from organizations, publications, GCT web inquiries and expos

· Coordinate all internal and external marketing and promotional efforts including merchandising, community relations, public relations, information and events

· All tradeshow duties include choosing booth space with input from ownership, all travel arrangements for attendees, booth set up and tear down, furnishings, electrical and packing/shipping of booth and items to and from show site

· Analyze, approve and fill RSM and Authorized Distributor/End User marketing material requests

· Minimal travel is possible

· File marketing department documents electronically

· Perform additional job duties as assigned

Education/Skills

· Bachelor’s degree in marketing, advertising or related field is preferred

· 2+ years’ experience working in marketing required

· Ability to multi-task effectively in a fast-paced environment

· Excellent problem-solving skills

· Well versed in MS Word, Excel, Outlook and Adobe Acrobat Pro

· High proficiency in Adobe Illustrator and InDesign is required

· Experience with Fiery, Canva, Asana, Vimeo is a plus

· Strong attention to detail, good listening skills, the ability and desire to follow directions carefully, excellent communication and organizational skills