Job Description
Job Title
Marketing Specialist
Reports To
Director of Sales & Marketing
Job Overview
Looking to become a business owner? Have a passion for marketing? Wescom Inc, a 100% employee-owned company located in Duluth, has an exciting opportunity for a passionate and energetic Marketing Specialist. This specialist is responsible for all primary marketing efforts related to Wescom’s (4) division locations and field services offered to clients across America. This individual will ensure marketing efforts are following Wescom’s established Marketing Plan and continue to develop and adapt this plan to follow industry trends and opportunities.
Responsibilities and Duties
•Support and maintain Wescom’s Marketing Plan (Digital, Print, In-Person and 3rd Party)
•Ensure Wescom’s website is current, dynamic, and easy to navigate for client use.
•Manage and promote Wescom’s Energizing America Podcast series.
•Plan, create and manage marketing campaigns to further develop Wescom’s presence in the industry.
•Contribute marketing ideas and solutions that align with Wescom’s core values of Building Customers for Life, Creating Opportunities, Serving with Integrity, and Empowering People
•Market Wescom’s authenticity and passion for Energizing America
•Manage and maintain Wescom's social media presence.
•Monitor activities of competition and identify industry trends.
•Communicate with division leaders on current projects and promote opportunities to go to market.
•Marketing assistance with company events and industry trade shows
•Be an active safety role model and follow all safety requirements.
•Live Wescom core values of Building Customers for Life, Serving with Integrity, Empowering People and Creating Opportunities.
Qualifications
•High school diploma with computer skills including Microsoft Office.
•Demonstrated experience and knowledge of digital marketing and advertising, including but not limited to social media, blogs, email, display ads and SEO.
•Experience with video editing and audio production (podcasts)
•Someone who is self-motivated, passionate, and enthusiastic.
•Proactive individual who can multi-task and adapt to a fast-paced and high-energy environment.
•Ability to work independently and as a collaborative member of our team.
•Strong verbal and communication skills
•Willingness to be an owner of Wescom and create opportunities for yourself.
•Experience in the industrial market desired, but not required.
•Bachelor’s degree in marketing, communications, or similar field.
•OR 4+ years of proven experience in a marketing specialist role
•Wescom Inc. is committed to maintaining a safe, productive, and healthy work environment. As such, we are a drug- and alcohol-free workplace. Offers of employment are contingent upon the successful completion of pre-employment drug screening, and employees will be subject to periodic or random testing in accordance with company policy and applicable laws.
Salary
Salary: $25/HR+ (Based on knowledge/experience)
Hours
M-F, 8:00AM to 4:30PM, with occasional overtime as needed
Career Path
This position will report to the Director of Sales & Marketing and will partner closely with operational managers and field staff. There are several career paths available to the right individual including other leadership positions as they become available. Wescom believes in people and creating opportunities for the right person.
Job Type: Full-time
Pay: From $52,000.00 per year
Benefits:
Schedule:
Work Location: In person