Communications Consultant-Customer Acquisition/Customer Performance

Dominion Energy is committed to providing reliable, affordable, and increasingly clean energy that powers our customers every day. If you want to work for a purpose-driven company that values safety and collaboration, we’re looking for you. You won’t just find a job here; you’ll find your career. Review the position below and apply today.

Military service members and veterans with ranks from E5-E9, W1-CW5, or O3-O6, plus appropriate equivalent combination of education and years of experience as outlined below will be considered for this opportunity.

At this time, Dominion Energy cannot transfer or sponsor a work visa or employment authorization for this position.

This position does not offer relocation assistance.

Job Summary

Dominion Energy is seeking a program marketing specialist to join our brand team as a Communications Consultant – Program Marketing. This role will lead marketing strategy and execution for energy efficiency programs, bringing a strong mix of awareness and conversion driving expertise to campaign development and media planning. The ideal candidate should have experience in executing performance or acquisition marketing campaigns.

The role will work to translate complex program offerings into compelling, actionable messaging across digital, traditional, and owned channels. They will collaborate with internal teams, external agencies, and program implementers to deliver full-funnel campaigns that drive customer participation. They will have demonstrated success with data-driven marketing strategies, stakeholder management, and effective creative development.

Responsibilities

- Develop and execute integrated marketing campaigns for multiple energy efficiency programs in partnership with program specialists and the marketing agency.

- Translate program goals into clear creative briefs and oversee the development of breakthrough, effective creative work.

- Support program implementers with marketing alignment, execution, and reporting. Drive improvements in media and messaging at the implementer level as needed.

- Review, monitor, and evolve paid media plans.

- Analyze customer, market, and performance data to inform strategy and campaign optimizations

- Leverage customer segmentation to build targeted media personas

- Manage stakeholder relationships across business units and with external partners.

Required Knowledge, Skills, Abilities & Experience

8+ years of advertising and/or marketing experience in a corporate role or at an agency. Note: A Master's degree will count as one year of experience. A partial year of six months or more experience will be rounded up to one year.

Specific knowledge, skills, abilities and experience include:

- Experience in performance marketing or acquisition marketing strategy.

- Proven success leading multi-channel campaigns across digital (programmatic and direct), social (Meta, LinkedIn), email marketing, and Google Ads.

- Proven success managing cross-functional teams. Ability to synthesize complex information into clear, customer-facing messaging

- Experience with campaign performance analysis and optimization

- Strong written and verbal communication skills

- Demonstrated initiative and ability to work independently

- Strong stakeholder management and collaboration skills

Preferred Qualifications

- Previous experience in program or product marketing management

- Familiarity with marketing regulated programs

- Familiarity with basic CX principles

- Experience working with marketing automation platforms

Education Requirements

Degree or an equivalent combination of education and demonstrated related experience may be accepted in lieu of preferred level of education: Bachelor

Preferred disciplines: Advertising, Marketing, Communications, Journalism, or Public Relations

Other disciplines may be substituted for the preferred discipline(s) listed above

Licenses, Certifications, or Quals Description

Working Conditions

Travel Up to 25%

Office Work Environment 76 -100%

Other Working Conditions

Test Description

No Testing Required

Export Control

Certain positions at Dominion Energy may involve access to information and technology subject to export controls under U.S. law. Compliance with these export controls may result in Dominion Energy limiting its consideration of certain applicants.

Other Information

We offer excellent plans and programs for employees. Employees are rewarded with a competitive salary and comprehensive benefits package which may include: health benefits with coverage for families and domestic partners, vacation, retirement plans, paid holidays, tuition reimbursement, and much more. To learn more about our benefits, click here dombenefits.com.

Dominion Energy is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin and/or status as a protected veteran or individual with a disability.

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