SouthStar Energy Services

Strategist Sr, Marketing

Atlanta, GA

full_time

About This Job

Basic Responsibilities

This job requires analyzing and synthesizing complex data from multiple sources into comprehensive marketing recommendations that enhance and evolve Georgia Natural Gas’ sustainability initiatives. This role requires an innovative thinker with experience in a wide variety of areas such as customer experience design, retention and loyalty programs, product development, project management, brand support, and digital marketing. The Senior Marketing Strategist position is responsible for working across business units to design, build, implement and monitor new products and customer experiences that ultimately drive overall business goals with a particular focus on Sustainability. This individual will serve as the business owner of these initiatives, and will be responsible for working with IT, Customer Operations, and outside vendors to ensure products, and all associated features, meet customer needs, reinforce GNG’s brand, and support overall business objectives.

Position Qualifications

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Bachelor’s degree in Marketing, Business, or related field.

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7-10 years applicable experience is required

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Must be able to demonstrate the following:

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Thorough understanding of traditional and non-traditional marketing and research principles.

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Ability to think systematically, strategically, and proactively.

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Proven success of developing new ideas and marketing strategies that drive financial and market share results.

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Must be able to communicate effectively with all levels of management, staff, vendors, and partners.

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Ability to plan, execute, and measure multiple high-priority activities within strict deadlines and budgets.

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A history of translating business needs into customer focused products through strong writing and UX best practices.

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Ability to interpret data and provide actionable recommendations to Marketing Manager/Director.

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Experience with environmentally-focused or sustainability initiatives preferred.

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Experience with digital design, development, or analytics tools preferred.

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Must be able to work independently, yet able to operate effectively as a team player. Must be self-motivated.

Essential Job Functions

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill(s), and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential responsibilities.

Project Management

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Serve as business owner for sustainability projects to develop new products or enhance customer experience.

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Strong relationship management, especially the ability to communicate with and influence people at all levels of the company.

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Define and document business requirements to satisfy marketing department needs.

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Coordinate and manage all facets of product launch (e.g. customer care center, IT, marketing, legal, regulatory, etc.).

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Coordinate efforts with Operations, IT, and/or external vendors to ensure projects are designed, tested, implemented, and monitored per defined business requirements and objectives.

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Document/track project progress and provide status updates to various parties as requested.

Product Management

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Provide analysis and insight to develop product plans to support customer acquisition, retention, experience, and profitability.

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Improve product mix of customer portfolio based on product profitability.

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Develop product roadmaps and key messages for a variety of internal and external stakeholders that increase overall awareness of GNG’s sustainability initiatives as well as product adoption.

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Assist with marketing research efforts to identify new market opportunities and to improve performance of existing functionality.

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Develop alternative marketing capabilities and strategies for entering niche markets/segments.

Marketing Tactics And Evaluation

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Monitor and evaluate performance of both new and existing products and processes to achieve overall marketing, financial, and business goals.

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Develop key marketing performance indicators.

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Provide Return on Investment/Cost per Acquisition analysis.

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Create regular reports to understand performance and impact across all channels.

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Coordinate with others to ensure consistency of activities in the marketplace.

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Assist in corporate marketing plans and execution of strategies to maximize profitability and meet overall company goals.

Work Environment

Hybrid work environment, in the office and on-site 4 days per week, and subject to change per business needs.

Disclaimer This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities. About Southern Company Gas

Southern Company Gas is a wholly owned subsidiary of Atlanta-based Southern Company (NYSE:SO), America’s premier energy company. Southern Company Gas serves approximately 4.2 million natural gas utility customers through its regulated distribution companies in four states and approximately 600,000 retail customers through its companies that market natural gas. Other nonutility businesses include investments in interstate pipelines and ownership and operation of natural gas storage facilities. For more information, visit southerncompanygas.com .

Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .

Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and beneﬁts will also be provided during the hiring process.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Identification: 12703

Job Category: Sales & Marketing

Job Schedule: Full time

Company: Southstar Energy Services

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